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Define & Lovely

Defining Cream

88 mL / 3 fl oz

Matte cream that molds, sculpts and controls while improving smoothness and manageability. Ideal for curly or thick hair types.


How To Use

Use a nickel size amount evenly through towel-dried or dry hair and style as desired.

Thick or curly hair types often need a little more help with control. Our finishing cream adds smooth definition to thick hair, while giving unpredictable curls the taming they need. Adds a soft-touch feel to your strands with a natural matte finish. Mix with Shining Armor for added shine factor (and a boost of moisture).


  • Molds, sculpts & tames hair
  • Provides long-lasting definition
  • Improves manageability
  • Safe for color-treated hair

Use a nickel size amount evenly through towel-dried or dry hair and style as desired.

Water/Aqua/EAU, Cetearyl Alcohol, Hydrogenated Castor Oil, Bis-Diglyceryl Polyacyladipate-2, Ceteareth-20, Ceteareth-25, Methylheptyl Isostearate, Ozokerite, Propanediol, Hydrolyzed Barley Protein, Hydrolyzed Linseed Seed, Vitis Vinifera (Grape) Seed Extract, Robinia Pseudoacacia Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Persea Gratissima (Avocado) Oil, Polyquaternium-11, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Carthamus Tinctorius (Safflower) Seed Oil, Beeswax (Cera Alba), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, VP/VA Copolymer, Glyceryl Stearate, PEG-100 Stearate, Polysorbate 60, Lauric Acid, Disodium EDTA, PEG-4 Dilaurate, PEG-4 Laurate, Calcium Stearate, Iodopropynyl Butylcarbamate, PEG-4, Butylphenyl Methylpropional, Benzyl Benzoate, Laurtrimonium Chloride, Chlorphenesin, Potassium Sorbate, Sodium Benzoate, Sorbic Acid, Phenoxyethanol, Fragrance (Parfum)

Overall Rating:

4.0 out of 5 (263 ratings)

  • by Ashley M. on June 21, 2016

    Must have

    I used to use more of a gel based styling product but it would always leave a white residue on my hair. I love this product because it styles and keeps my curls frizz free and shiny. The key is to apply less then you think you need and don't touch your hair after applying product until your hair is fully dried.

  • by Anna P. on April 28, 2016

    Great for days when I don't blowdry!

    My hair usually gets all poofy and out of control if I don't blow dry and straighten. On those days when I choose to air dry, this cream allows me to scrunch the natural waves as it dries and I get no frizzy fly aways. Light and not sticky!

  • by Roni A-R on April 28, 2016

    Great Compliment For My Coloured Hair

    I've used other finishing products before so I have high expectations, used sparingly, this product is lovely to use & leaves my hair shiny, manageable & smelling lovely & is a definite assett to the continued management of my coloured hair.

    Response From Our Experts:

    Roni- Thank you for sharing your feedback with us. We are happy to hear that you are loving our Define and Lovely hair styling lotion and find it a great asset to your hair styling routine. – Kelli B.

  • by Patty Y on March 11, 2016

    Awesome Defining Cream.

    I use this product about once a week after a shampoo. I have thick naturally curly hair and with the defining cream it always styles just the way I like it!

    Response From Our Experts:

    Deborah - We're so thrilled to hear that you're enjoying your hair color! We look forward to our next opportunity to delight you! – Trevor M.

  • by Cindy 56 on April 25, 2016


    I use it for unruly hair days that I just go natural curly.

See all 125 client reviews »