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3 women with blonde, brunette, and red hair color

Custom Hair Color Set

Previously known as Made For You Custom Hair Color

Made-to-order custom hair color, individually crafted by a colorist to achieve your ultimate color goal. Includes your unique-to-you color, Personalized Instructions, and everything you need to color at home.

Choose from two delivery options:

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*On a Color Plan, your first order is just $10.00 and $20.00 for future orders.

Why does custom matter?

Because every facet of your individual experience is designed specifically for you. Your personal colorist will factor in your color goals, photos, profile, and hair history to precisely craft your color and assign your developer strength. Plus, features like hair length and color background play into how your application instructions are personalized.

Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.


4x Allure award winner.

Voted “Best Home Hair Color” by Allure’s Best of Beauty Awards.

Woman with red hair color


Never premixed or pre-made, our hair dye offers 100% gray coverage and proven long-lasting results. How? It’s formulated and tested by our cosmetic chemists who specialize in the science of color.

At home custom hair color and developer


We've developed pro-inspired tools that'll help you color at home with skilled precision. Combine that with your Personalized Instructions and online access to expert tips, and you've got salon-worthy color.

What’s inside:

  • Your Custom Color
  • Developer & 2 pairs of Non-Latex Gloves
  • Tint Brush for professional application
  • Classic Shampoo & Conditioner Packettes
  • Stain Guard & Stain Remover
  • Personalized Instructions
  • Access to a personal colorist

One-on-one hair color guidance.

Consult with industry-experienced colorists who listen to your needs.

Professional hair colorists at eSalon

Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Color Set, and are available to call when you need extra guidance.

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Client experiences and color journeys.

Client Reviews

POSTED BY: Lorena C.
March 24, 2018

PERFECT the second time around!

POSTED BY: Lorena C.
March 24, 2018

First, Brittany is my color stylist. The first time around I followed directions for color choice, got my custom package, and got started. I chose a single coloring process, no highlights. While I did not hate my color, it just wasn’t what I was looking for. I contacted eSalon with my review, and my custom color was changed. In addition I purchased a highlight package. All I can say is that I’m THRILLED! My color is perfection. No lie. As my husband and I discussed, I pay upwards of $2500.00 a year on my hair. It’s curly and thinning, so I’ve been willing to pay the cost. Now my routine is 1. Basic, blunt cut 2. Aveda Damage Remedy products and 3. eSalon color. Honestly, I couldn’t be happier (unless Brittany came to my house to do my color while I enjoy wine and canapés!)

150 of 153 people found this review helpful. Did you?

POSTED BY: Cynthia N.
March 20, 2018

Great color, greater help!

POSTED BY: Cynthia N.
March 20, 2018

Didn’t love original color and asked to modify. Second batch was closer and with some more feedback was able to nail my custom color! eSalon rocks! I had a minor problem with some packaging and they gave me a total order credit on my next shipment. Super responsive to emails, absolutely love it! Took the color to my stylist and she loved everything about eSalon too and said the products, instructions etc were top-notch!!

79 of 80 people found this review helpful. Did you?

March 26, 2018

Wow...just WOW!

March 26, 2018

I had a bad experience the first tine I went to get my grey hair dyed. My normally red hair came out purple! Like eggplant purple. I cried, wore hats and tried everything I read on the Internet that might help fade the color. It took a long, long time and it still wasn’t entirely out. Then I came across eSalon on Pinterest. I thought, it can’t hurt to try. The results are stunning. My hair looks like it never was ruined AND, my grey is covered!! I love this process and will forever be grateful as well as a customer!!! Thank you so much!!

75 of 76 people found this review helpful. Did you?

March 25, 2018

Younger Look

March 25, 2018

Am in my 80's with "mousy" grey hair naturally. I have tried to find a color treatment that brought back my original blonde. Couldn't find it until e-Salon. Great color. Need to treat my after coloring shampoo with a little more care, but your associate helped me with what I should do. If I can get this worked out, I will be completely happy with your product. Good luck in the future.

59 of 60 people found this review helpful. Did you?

April 13, 2018


April 13, 2018

The last time I went to a salon, the bill came to $250.00 for a cut and color and I didn't like the color. Needless to say, I was floored when I went to the desk to pay. I tried Madison Reed and that color was too dark and they did not have customization for what I wanted. I tried another color and my roots didn't take well, so I was left with 3 different colors on my head. I then decided to try eSalon, how could it hurt, right? I'm already a mess. I sent eSalon a picture of my hair color and eSalon sent me a color for my roots and a color for my ends. I followed the instructions exactly. Well, I went to bed with my hair wet and when I woke up in the morning, I had the most beautiful color I have ever had!! eSalon ROCKED it. No dark roots, no light ends, just allover perfect color. A beautiful coppery red. I am sooooo happy. Thank you so very much! This is definitely my go to eSalon.

29 of 30 people found this review helpful. Did you?

See all 25,633 client reviews »

Sunkissed highlights?
They’re yours.

Add radiant dimension to your
color with Light Set.

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