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We’ve won a Marie Claire Hair Award! Shop award-winning color. SHOP NOW

Marie Claire Hair Award winner! SHOP NOW

Exclusive Updates

Custom Hair Color Set

Made-to-order custom hair color, individually crafted by a colorist to achieve your ultimate color goal. Includes your unique-to-you color, Personalized Instructions, and everything you need to color at home. Now available with the option to choose an Ammonia-free formula.

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Why does custom matter?

Because every facet of your individual experience is designed specifically for you. Your personal colorist will factor in your color goal, photos, profile, and hair history to precisely craft your color and assign your developer strength. Plus, features like hair length and color background play into how your application instructions are personalized. We’ve leveled up on our personalization of your hair color formulas, so you can now choose between Permanent, Ammonia-free Permanent, and Demi-Permanent hair color.

Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.


8X Allure Award Winner.

Voted Best Hair Color by Allure’s Best of Beauty Awards and Readers’ Choice Awards.

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Never premixed or pre-made, our Permanent hair color formulas offer full gray coverage with proven long-lasting results. How? Our color is formulated and tested by our in-house cosmetic chemists who specialize in beauty and the science of hair color.

At home custom hair color and developer


We've developed pro-inspired tools that'll help you color at home with skilled precision. Combine that with your personalized instructions and online access to expert tips, and you've got salon-worthy hair color at home. SEE OUR AWARDS »

What’s inside:

  • Your Custom Hair Color (Available in Permanent, 0% Ammonia Permanent, and Demi-Permanent formula options.)
  • Developer & 2 pairs of Non-Latex Gloves info
  • First order gift: Tint Brush for professional application.
  • Classic Shampoo & Conditioner Packettes
  • Stain Guard & Stain Remover
  • Personalized instructions
  • Access to a personal licensed colorist

One-on-one pro guidance.

With licensed, human colorists (yep, real people) who listen to your needs.

Professional hair colorists at eSalon

Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Color Set, and are available to call when you need extra guidance.

Get the Look

Client experiences and color journeys.

Client Reviews

See all 65,062 client reviews »

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