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Custom Hair Color Set

Previously known as Made For You Custom Hair Color

Made-to-order custom hair color, individually crafted by a colorist to achieve your ultimate color goal. Includes your unique-to-you color, Personalized Instructions, and everything you need to color at home.

Choose from two delivery options:

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*On a Color Plan, your first order is just $10 and $20 for future orders.

Why does custom matter?

Because every facet of your individual experience is designed specifically for you. Your personal colorist will factor in your color goals, photos, profile, and hair history to precisely craft your color and assign your developer strength. Plus, features like hair length and color background play into how your application instructions are personalized.

Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.


4x Allure award winner.

Voted “Best Home Hair Color” by Allure’s Best of Beauty Awards.

Woman with red hair color


Never premixed or pre-made, our hair dye offers 100% gray coverage and proven long-lasting results. How? It’s formulated and tested by our cosmetic chemists who specialize in the science of color.

At home custom hair color and developer


We've developed pro-inspired tools that'll help you color at home with skilled precision. Combine that with your Personalized Instructions and online access to expert tips, and you've got salon-worthy color.

What’s inside:

  • Your Custom Color
  • Developer & 2 pairs of Non-Latex Gloves
  • Tint Brush for professional application
  • Classic Shampoo & Conditioner Packettes
  • Stain Guard & Stain Remover
  • Personalized Instructions
  • Access to a personal colorist

One-on-one hair color guidance.

Consult with industry-experienced colorists who listen to your needs.

Professional hair colorists at eSalon

Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Color Set, and are available to call when you need extra guidance.

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Get the Look

Client experiences and color journeys.

Client Reviews

POSTED BY: Charlotte V.
Nov 14, 2018

Love this product!

POSTED BY: Charlotte V.
Nov 14, 2018

I was a customer years ago and loved the product then. My color was Copper Mahogany. The only reason that I discontinued using it was that I wanted to go back to blonde highlights all over and needed to go back to a professional. Called Customer Service and they were wonderful. It was no problem and I was told that my file would be kept on hand in case I wanted to return. Just recently I wanted to change back to Red. My professional colorist did a great job with the change but she moved out of the area. Took a chance with someone new and she totally botched it. It was dull and not the color I wanted and I got to pay $75. I certainly didn't want her to try to fix it. Thought to myself, "I can do better than this and pay a lot less money." Let's see if eSalon is still as good as before. So I called Customer Service and was treated just as graciously as years ago. My file was still active so I took the steps to order again and resume auto-delivery. I could have elected to keep my old formula but I wanted to tweak it a little. Some of the names have changed but the product quality and delivery are still A1A. I was thrilled with the results and paid a LOT less money!! The instructions were thorough and easy to follow. If you're tired of paying someone a boat load of money to color your hair or you're not satisfied with what you can pick up in the drug store, This is definitely worth it!!!!


234 of 241 people found this review helpful. Did you?

Nov 12, 2018

I loved the color, it was new for me, they even matched my hair to my eyebrows!

Nov 12, 2018

I was amazed that they got so close to my natural color that they matched my hair to my eyebrows! I was giggling that they had gotten it so close that I matched and my roots and the rest of my hair all blended together coming from over processed bleached blonde hair! They had toned everything down and my roots and they rest of my hair are all now one color and it is so shiny! Not the usual dull after one wash. It lasted and lasted. And there was plenty of hair color too! I have long hair and there was more than enough hair color I wasn't shaking and squirting air to get enough to do the ends. I had plenty to saturate my whole head and the color was fantastic!


109 of 111 people found this review helpful. Did you?

Nov 9, 2018

Huge Fan

Nov 9, 2018

I have been using this coloring system for several years now and cannot say enough good about it. Even my hairdresser thinks the color is amazing! My hair is a medium golden brown and it always looks like I have had highlights and lowlights added. Very natural. My hair grows quickly and I have a LOT of gray, so need to touch up every 3-4 weeks. Finding a product that works like I had it professionally done is a huge time and money saver. I am now also using Camo Mist to stretch my time between coloring and to touch up any areas I may have missed.


220 of 228 people found this review helpful. Did you?

Oct 22, 2018

Amazing Colors

Oct 22, 2018

I love how my hair feels, and have since I started using your color product. It is easy to use, and I have no complaints at all. I think I have been using this product for almost a year now. We have gone through several shade adjustments and I can finally say that my color is perfect! It is beautiful, vibrant and purple! I get more compliments on my hair now than I ever can remembering getting before. Everyone asks "who does your hair?". I answer "I Do!" The color lasts a long time with little fading. I have reorder ever 2 months and even right before its time to recolor, I get compliments. The hair highlights are light and natural. The highlights sparkle even in less bright settings. The color is just purple enough that people do a double take. I believe in this product. My hair is thinning as I age and there is no staining on my scalp, which unfortunately can be seen a bit more each passing year. I have recommended this product to friends and strangers when they ask "who does your color?"


105 of 109 people found this review helpful. Did you?

Nov 3, 2018

Was hesitant to order color by mail.

Nov 3, 2018

I absolutely love my color. Pleasantly surprised at the outcome of my lovely hair. The products were laid out in the box so as a three year old could do their hair if they could read. The whole process was so simple and user friendly. There was even a sticker to attach the directions to the mirror while doing your hair. Very clever. I will continue using this product because I love the ease of the product and most of all I love how it makes my hair look and feel. I've had so many compliments on my hair and I love the attention my hair has been getting after only using the product one time. People really do notice nice hair. Thank you eSalon.


37 of 37 people found this review helpful. Did you?

See all 29,350 client reviews »

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