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Let's Fix That!

Get your custom blend for just $10

Custom Hair Color Set

Made-to-order custom hair color, individually crafted by a colorist to achieve your ultimate color goal. Includes your unique-to-you color, Personalized Instructions, and everything you need to color at home.

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*On a Color Plan, your first order is just $10 and $20 for future orders.

Why does custom matter?

Because every facet of your individual experience is designed specifically for you. Your personal colorist will factor in your color goals, photos, profile, and hair history to precisely craft your color and assign your developer strength. Plus, features like hair length and color background play into how your application instructions are personalized.

Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.


4x Allure award winner.

Voted “Best Home Hair Color” by Allure’s Best of Beauty Awards.

Woman with red hair color


Never premixed or pre-made, our hair dye offers 100% gray coverage and proven long-lasting results. How? It’s formulated and tested by our cosmetic chemists who specialize in the science of color.

At home custom hair color and developer


We've developed pro-inspired tools that'll help you color at home with skilled precision. Combine that with your Personalized Instructions and online access to expert tips, and you've got salon-worthy color. SEE OUR AWARDS »

What’s inside:

  • Your Custom Color
  • Developer & 2 pairs of Non-Latex Gloves info
  • Tint Brush for professional application
  • Classic Shampoo & Conditioner Packettes
  • Stain Guard & Stain Remover
  • Personalized Instructions
  • Access to a personal colorist

One-on-one hair color guidance.

Consult with industry-experienced colorists who listen to your needs.

Professional hair colorists at eSalon

Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Color Set, and are available to call when you need extra guidance.

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Client experiences and color journeys.

Client Reviews

POSTED BY: Kaitlyn E.
May 14, 2019

Awesome Customer Service

POSTED BY: Kaitlyn E.
May 14, 2019

Without a doubt THE BEST CUSTOMER SERVICE EVERRRR. I have a University degree in business with a major in Marketing and I hardly write reviews unless I know that the company deserves it. Boy, do they ever deserve it! My first round of hair colour was nice, I liked it but it didn't stick to my roots. I told this to esalon and they sent me an entirely FREE (WITH FREE SHIPPING!) new kit to try. It worked SO amazing. I'm so incredibly happy and I will recommend this product to any of my friends. 10/10!


174 of 185 people found this review helpful. Did you?

POSTED BY: Maureen P.
April 25, 2019


POSTED BY: Maureen P.
April 25, 2019

I have been coloring my hair professionally for twenty years. I have never had a colorist nail my color the first time. They always have to make adjustments. This is the FIRST time my hair color came out exactly the way I wanted it to. My colorist mixed two colors for me: a deeper one for my roots and brighter for my ends. Being a copper-blonde, redhead, it is really super hard to find a color that is deep enough and not brassy. My color was multidimensional and it has lasted very well. I did order eSalon, Tint Rinse which I started to use twice a week, three weeks after I first colored my hair to keep my hair color fresh, It has been two months since I colored my hair and my hair still looks great. My roots look fantastic still. My color looked so good that when I went to my hairdresser for a trim, he asked me if I was cheating on him. He couldn't believe I used eSalon. The color didn't burn my scalp (which always happens at the hairdresser) and my hair came out super soft and shiny. I do recommend their shampoo and conditioner. They are very nice and keep your hair color looking good and your hair conditioned. Order the Tint Rinse too to keep your color looking fresh between colorings. The directions were super easy to follow as well. I can't stress enough how happy I am with eSalon.


74 of 78 people found this review helpful. Did you?

POSTED BY: Anabella T.
June 11, 2019


POSTED BY: Anabella T.
June 11, 2019

I wanted to save money getting my roots touched up at the salon. I tried using a couple of boxed root touch up kits, but they did not work. I came across eSalon. They had better reviews than a competitor. I did my roots this morning and no more grays! The kit came with everything you need. My colorist, Alyson is awesome! She checked in with me after I sent in my order. I am a happy and satisfied customer. I will definitely keep my subscription.


126 of 138 people found this review helpful. Did you?

June 11, 2019

Love,love, love, my color

June 11, 2019

My first color was much to red. Decided to try 1 more time. Boy was I glad I did.. I spoke to colorist & she made adjustment . I am a senior citizen & not only have I received many compliments on my hair color but I love the texture & shine of my hair. I used to have to color every 3 weeks to hid the gray with drugstore products. 1 month later I still have no grays. E salon products r worth every penny. I am trying to talk my 2 daughters to buy it. Love shampoo & conditioner & can’t wait to try your other products. Like I said I am a senior on a fixed income so for now will stay with my color, maybe will save for the lightner. Thank u again for making me feel 10 years younger. Joann A


25 of 26 people found this review helpful. Did you?


Response From Our Experts

Joann- Thank you for your feedback! We are so happy to hear that you are loving your custom color results! Please feel free to email [email protected] if you need any assistance. Thanks for choosing eSalon!

POSTED BY: Nicola H.
May 8, 2019

Perfect colour and excellent staying power

POSTED BY: Nicola H.
May 8, 2019

I’m so so happy with the colours I have had. My first I chose a dark brown however once I’d done the colour I realised I didn’t want it quite so dark. I emailed the colourist and asked for a more golden brown colour and they adjusted my colour immediately and shipped this with my next order with updated instructions on what to do and not do to achieve the colour I wanted. It’s now exactly as I wanted it and I couldn’t be happier.


27 of 29 people found this review helpful. Did you?

See all 33,214 client reviews »