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Made-to-order custom hair color, individually crafted by a colorist to achieve your ultimate color goal. Includes your unique-to-you color, Personalized Instructions, and everything you need to color at home.
Because every facet of your individual experience is designed specifically for you. Your personal colorist will factor in your color goals, photos, profile, and hair history to precisely craft your color and assign your developer strength. Plus, features like hair length and color background play into how your application instructions are personalized.
Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.
We’re committed to getting your color just right. Not head over heels? It’s on us.
5x Allure award winner.
Voted “Best Home Hair Color” by Allure’s Best of Beauty Awards.
RICH, LONG-LASTING COLOR.
Never premixed or pre-made, our hair dye offers 100% gray coverage and proven long-lasting results. How? It’s formulated and tested by our cosmetic chemists who specialize in the science of color.
PROFESSIONAL RESULTS.
We've developed pro-inspired tools that'll help you color at home with skilled precision. Combine that with your Personalized Instructions and online access to expert tips, and you've got salon-worthy color.
SEE OUR AWARDS »
First order gift: Tint Brush for professional application.
Classic Shampoo & Conditioner Packettes
Stain Guard & Stain Remover
Personalized Instructions
Access to a personal colorist
One-on-one hair color guidance.
Consult with industry-experienced colorists who listen to your needs.
Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Color Set, and are available to call when you need extra guidance.
Six years ago I ordered a deep auburn color with an emphasis on red but specifically said I did not want any of the purple that seems to be so prevalent with many of the over-the-counter auburn hair colors. I got an auburn that was absolutely perfect the first time. Six years later and I’m still using that exact same auburn shade and it’s the same today as it was all those years ago. I’m also glad I was smart enough to order the ends refresher because it makes the East off my hair darker and richer-not to mention shinier-so that it transitions my newly dark rich roots to the rest of my hair. I won’t lie… I hate doing my hair every six weeks. My hair is very, very curly and it’s a pain in the butt. But what I hate even more is spending $100 more than what I pay esalon to have someone apply the same exact color in the same exact same strength when I can do it myself for so much less. Professional color delivered to me for a fraction… And I mean a FRACTION of the cost of going to the salon. It’s worth every dime. You don’t have to believe my words… But you can’t argue with the six years that I’ve spent here. I don’t have to say anything in the end… it’s the six years that alone speaks volumes.
54 of 56 people found this review helpful. Did you?
...but, guys. This stuff! I despise boxed dyes and never had luck with them so always go to salons...until now. I have zero talent in hair colouring but still ended up with BETTER results than I get at the salon...and for much less money. I have a smattering of grey (I started getting them fairly young because: health reasons) and this covered them perfectly. The colour is gorgeous and looks natural and rich. The smell isn't overpowering and it's sooooo easy to use - the instructions and videos are spot on. It looked super dark on my roots whilst sitting and I fretted a little - but once washed, it was perfect. (Note: I ordered a shade lighter than I usually would, due to reviews saying it runs dark - I'm glad I did.)
40 of 41 people found this review helpful. Did you?
Tried esalon due to the pandemic. I have gone to the same salon for 30 years and my hairdresser was making my hair far too light and ashy for my liking despite my requests to go darker and With a more golden blonde color. He said it was not possible without turning my hair orange. I finally had a brave moment and placed an order through esalon. My teenage daughter applied it and I am in love! For a fraction of the cost, I finally have the natural golden blonde color I wanted with much less damage. Wish I did this year's ago. I could have saved thousands of dollars and had better results!
46 of 49 people found this review helpful. Did you?
I was initially not enthralled with my first color kit. I sent a note to my colorist, Elisa, and explained what I needed and wanted. She absolutely nailed it and got the color perfect! My second kit was exactly what I was hoping for and I am loving the color! Thank you, eSalon, for listening and customizing the color. I am so happy with this service! Thank you, Elisa!
38 of 41 people found this review helpful. Did you?
I was really concerned when I first ordered this product because:
before doing this color my hair history was all bright colors and at home bleach.
I recently took it from a mermaid blue/green to an orange. I choose the bright orange so that I could after that color it a color closer to a natural red/ginger.
I also have really thick hair. I realized after it shipped that there wasn't an option to add on another bottle/ application (I mean I didn't really look for that button..)
But to my surprise it came with a complementary bottle! Which was PERFECT. the 1 bottle of roots covered everything +some. The second bottle covered it with plenty left over.
The color came out amazing. It was so easy to apply. I really enjoyed this process. maybe because it was a lot easier than bleach and brights BUT either way, I loved it.
The packaging and kit is amazing. Having all of the things you need in one place? It really saved a lot of time.
plus I really loved the sticker with the directions to put on the mirror! It over all was just such a great experience.
22 of 23 people found this review helpful. Did you?
Our tested-tried-&-true color formula only contains the highest-quality ingredients and pigments. It’s how we get superior gray coverage and rich, long-lasting results.
Vitamin E conditions and adds antioxidants to hair and scalp.
Provitamin B5 and Chamomile moisturizes and softens dry hair.
Keratin fortifies to increase strength of hair.
Silk Amino Acid hydrates and helps prevent moisture loss.
Soybean Protein improves overall texture and feel.
Aloe Vera makes hair supple while adding shine.
Wheat Protein smooths cuticle and boosts strength.
We believe your unique beauty is one of a kind, so it’s only natural that your hair color is too.
At eSalon, a personal colorist crafts a specific color formulation to meet your specific needs and provide you with long-lasting, salon-quality results. They take everything into account: from your color history and percentage of gray, to your hair length.
And voilà, your Color Set arrives at your door, complete with Personalized Instructions for easy at-home application.
How much hair color will I receive?
Each Color Set includes just the right amount of hair color needed to achieve your color goal. That means you’ll receive either one or two bottles depending on your hair length, thickness or desired look. Your colorist will advise how to apply, so you’re all set in that department.
Can I save any remaining color for my next application?
Unfortunately, no. Since every one of our hair color bottles is freshly dispensed (and never sitting on a shelf), we can only guarantee the best results with immediate use.
How do I know if I am selecting the right color in my Color profile?
If you ever have any doubts on your selection, be sure to include a photo of your current color. Your colorist will review your photo and make any adjustments needed. And always feel free to give us a call. We’re available to hear you out and help you out.
How often should I color my hair?
That depends on your gray coverage, vibrancy, hair growth cycle, and overall maintenance. If you are not sure, your colorist can advise on a schedule that will best suit your individual needs.
Do you offer permanent or demi-permanent color?
Yes. Our Permanent hair color provides the longest-lasting results and is recommended for gray coverage or a color with intense tones. Our Demi-Permanent hair color is recommended for those with less than 25% gray hair. Lasting up to 24 washes, it’s ideal for refreshing previously color-treated hair or blending gray in naturally.
It’s simple: With great care comes great color. All of our products contain color-care ingredients that work together to do at least one of the following:
PROTECT
Works to safeguard hair against daily damage and color-fade.
SHIELD
Creates a preventative barrier from external color and cuticle aggressors.
NOURISH
Provides essential nutrients to help maintain radiant health.
REPLENISH
Revitalizes and restores hair back to its natural, happy state.
REINFORCE
Strengthens weakened hair to promote durability for the long run.
