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Made-to-order custom hair color, individually crafted by a colorist to achieve your ultimate color goal. Includes your unique-to-you color, Personalized Instructions, and everything you need to color at home.
Because every facet of your individual experience is designed specifically for you. Your personal colorist will factor in your color goals, photos, profile, and hair history to precisely craft your color and assign your developer strength. Plus, features like hair length and color background play into how your application instructions are personalized.
Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.
We’re committed to getting your color just right. Not head over heels? It’s on us.
5x Allure award winner.
Voted “Best Home Hair Color” by Allure’s Best of Beauty Awards.
RICH, LONG-LASTING COLOR.
Never premixed or pre-made, our hair dye offers 100% gray coverage and proven long-lasting results. How? It’s formulated and tested by our cosmetic chemists who specialize in the science of color.
PROFESSIONAL RESULTS.
We've developed pro-inspired tools that'll help you color at home with skilled precision. Combine that with your Personalized Instructions and online access to expert tips, and you've got salon-worthy color.
SEE OUR AWARDS »
First order gift: Tint Brush for professional application.
Classic Shampoo & Conditioner Packettes
Stain Guard & Stain Remover
Personalized Instructions
Access to a personal colorist
One-on-one hair color guidance.
Consult with industry-experienced colorists who listen to your needs.
Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Color Set, and are available to call when you need extra guidance.
I can't believe I CAN get salon quality hair color online!! So now the test comes... my hairstylist is finally opened and I have an appointment for a cut so we'll see what she thinks!
UPDATE: my hairstylist of 15+ years had to admit the color was exceptional and that the health of my hair was fantastic. She was bummed that now she's only cutting my hair but understood the savings and said I did a good job
80 of 84 people found this review helpful. Did you?
I want to thank your color specialist Noel. My first experience was disasterous, color was to dark and didn't cover the gray my hair was dry like straw. I called and Noel really listened and heard my frustrations...she explained her process of lifting my color and a new processing time! I am delighted with the results and thank you for all your time and expertise. I definitely recommend you to my family and friends!
169 of 182 people found this review helpful. Did you?
Gorgeous, foolproof color (by someone who's burned Minute Rice)
POSTED BY:
Melynda S.
October 29, 2020
I sent them a photo with my hair in an updo that, while cute, barely showed the color I had (think 100% Anderson Cooper but on 30% of my head; the other 70% was what I'll generously call "I haven't had my hair colored since the start of the pandemic" patchwork) What I got back was this gorgeous color that, somehow, was exactly what I wanted. (how did they do it? I don't know! But maybe we should all ask them for help with lottery numbers?) The kits are easy to use and come with such good directions that my husband -- whose only experience with hair color was letting a girlfriend give him bad decision boy band highlights during college (it was the late 90s. The photos are. comedy. gold.) -- was able to do it easily (*without* making me look like a member of the Funky Bunch) Also, none of my hair fell out, a big plus, because that has happened a few times when I've colored my own hair. But not with eSalon! This is the first time I tried eSalon! I'm talking about stuff from the grocery store you buy after a bad day with a frozen pizza and a bottle of wine, then go home, cry, cut your bangs and make your hair some color that doesn't occur in nature. I mean, we've all been there. TO SUM UP: Great hair color, excellent experience, seriously incredible price. 14/10, highly recommend, will dye again.
286 of 312 people found this review helpful. Did you?
I was so nervous to color my gray roots myself, but it couldn't be put it off any more, and I did not want to go into a salon. I watched the videos several times and decided to just do it. It was a great experience. I followed the directions. The smell was not bad. The color went on smoothly, not drippy or messy as I feared. The resulting color looks great (in my opinion). I am very pleased and will not hesitate to use this again.
216 of 237 people found this review helpful. Did you?
I have to start with saying I’m the kind of girl that has never really used box dye (maybe twice) and has always felt it was easier to go to the salon, you know leave it to the pros. This product has impressed me so much. It’s so much more than a boxed dye! My hair is shiny and soft and filled with so much bounce now. I will admit there is one negative, it’s incredibly messy if you are trying to really get the color on and cover all. But it’s a small sacrifice to make for beautiful hair. I have yet to find a gray (I’m still looking lol) hair but overall I’m so impressed that I don’t see myself going back to the actual salon until I want maybe some highlights! That’s if eSalon doesn’t make a highlighting kit then I’m definitely not going back! I freaked out a little when I put the root dye on as it was drying pitch black and I got nervous because I wasn’t used to that, however my hair came out the beautiful dark chocolate brown I requested. My suggestion is if you feel that one color may be too dark just go with a lighter tone in order to soften it or tell your stylist you want a lot of warmth to the color and they will make it happen! Thank you Crystella my magical hair fairy!
100 of 109 people found this review helpful. Did you?
Our tested-tried-&-true color formula only contains the highest-quality ingredients and pigments. It’s how we get superior gray coverage and rich, long-lasting results.
Vitamin E conditions and adds antioxidants to hair and scalp.
Provitamin B5 and Chamomile moisturizes and softens dry hair.
Keratin fortifies to increase strength of hair.
Silk Amino Acid hydrates and helps prevent moisture loss.
Soybean Protein improves overall texture and feel.
Aloe Vera makes hair supple while adding shine.
Wheat Protein smooths cuticle and boosts strength.
We believe your unique beauty is one of a kind, so it’s only natural that your hair color is too.
At eSalon, a personal colorist crafts a specific color formulation to meet your specific needs and provide you with long-lasting, salon-quality results. They take everything into account: from your color history and percentage of gray, to your hair length.
And voilà, your Color Set arrives at your door, complete with Personalized Instructions for easy at-home application.
How much hair color will I receive?
Each Color Set includes just the right amount of hair color needed to achieve your color goal. That means you’ll receive either one or two bottles depending on your hair length, thickness or desired look. Your colorist will advise how to apply, so you’re all set in that department.
Can I save any remaining color for my next application?
Unfortunately, no. Since every one of our hair color bottles is freshly dispensed (and never sitting on a shelf), we can only guarantee the best results with immediate use.
How do I know if I am selecting the right color in my Color profile?
If you ever have any doubts on your selection, be sure to include a photo of your current color. Your colorist will review your photo and make any adjustments needed. And always feel free to give us a call. We’re available to hear you out and help you out.
How often should I color my hair?
That depends on your gray coverage, vibrancy, hair growth cycle, and overall maintenance. If you are not sure, your colorist can advise on a schedule that will best suit your individual needs.
Do you offer permanent or demi-permanent color?
Yes. Our Permanent hair color provides the longest-lasting results and is recommended for gray coverage or a color with intense tones. Our Demi-Permanent hair color is recommended for those with less than 25% gray hair. Lasting up to 24 washes, it’s ideal for refreshing previously color-treated hair or blending gray in naturally.
It’s simple: With great care comes great color. All of our products contain color-care ingredients that work together to do at least one of the following:
PROTECT
Works to safeguard hair against daily damage and color-fade.
SHIELD
Creates a preventative barrier from external color and cuticle aggressors.
NOURISH
Provides essential nutrients to help maintain radiant health.
REPLENISH
Revitalizes and restores hair back to its natural, happy state.
REINFORCE
Strengthens weakened hair to promote durability for the long run.
