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Made-to-order custom hair color, individually crafted by a colorist to achieve your ultimate color goal. Includes your unique-to-you color, Personalized Instructions, and everything you need to color at home. Now available with the option to choose an Ammonia-free formula.
Because every facet of your individual experience is designed specifically for you. Your personal colourist will factor in your colour goal, photos, profile, and hair history to precisely craft your colour and assign your developer strength. Plus, features like hair length and colour background play into how your application instructions are personalised. We’ve leveled up on our personalisation of your hair colour formulas, so you can now choose between Permanent, Ammonia-free Permanent, and Demi-Permanent hair colour.
Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.
DISCOVER THE CUSTOM COLOR DIFFERENCE »Voted Best Hair Color by Allure’s Best of Beauty Awards and Readers’ Choice Awards.
Never premixed or pre-made, our Permanent hair color formulas offer full gray coverage with proven long-lasting results. How? Our color is formulated and tested by our in-house cosmetic chemists who specialize in beauty and the science of hair color.
We've developed pro-inspired tools that'll help you color at home with skilled precision. Combine that with your personalized instructions and online access to expert tips, and you've got salon-worthy hair color at home. SEE OUR AWARDS »
With licensed, human colorists (yep, real people) who listen to your needs.
Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Color Set, and are available to call when you need extra guidance.
Client experiences and color journeys.
This company is revolutionary for any person who colors their hairWow! I’m in my mid-50s and I’m constantly coloring gray roots being a natural brunette. Going to the hair salon at $300 a pop gets expensive very quickly I stumbled upon this company and thought might as well give it a try Wow!…when I saw the box and opened it I thought “what professional packaging and a good amount of product,”; I was hoping the results of the color would match my initial positive impression. Well I’ve completed my color and I am giving it a 10 out of 10. Instructions super simple to follow; they are very smart dividing how are you color your roots from the rest of your hair (which is a mistake that many people make and coloring their entire head when the roots need to be one color and the rest of the hair needs to be slightly lighter so you don’t have color buildup). One incredible benefit is once you color your hair if you want it slightly different the next time, all you do is send a picture of your hair, call or type in what changes you’d like to see and the colorist will custom make the next box of color for you. And you can keep on doing this until you get exactly the color combination you want for your hair. Incredible, like I said this will revolutionize hair coloring! As long as they don’t change the formula, or the quality or price of the product, they have me as a customer for life. 39 of 41 people found this review helpful. Did you? |
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Response From Our ExpertsSusan - Thanks so much for your feedback! We are so very happy to hear that you are loving your customized eSalon color, your customized instructions, and your smooth results! We appreciate you sharing, and Happy Coloring! |
Salon in a box!This is the best at home hair color I have used. My ginger hair looks bright and shiny and I even used the no ammonia formula. It was easy to apply. I have extremely sensitive skin and until a recent salon disaster went to Aveda salons. Their color is one of the more gentle on the market, but it always left my scalp red, burning, itchy, and generally angry during coloring and for up to a week after. This formula was itchy while I was coloring-BUT after shampooing and conditioning, my scalp was just a little red and the itchiness stopped. I look forward to trying some highlights next! Happy customer here! 17 of 17 people found this review helpful. Did you? |
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Response From Our ExpertsBarbara - Thank you for your feedback, and we are so happy to hear that you are enjoying your eSalon color and experience! We love being able to help our clients achieve beautiful, salon-quality results at home. We look forward to blending your next color soon! |
Love it!I've been using eSalon for more than 10 years and have had excellent results for the most part. I would hope you keep your price point low as the recent increases will not be able to be sustained even if it is a great product. You could improve your loyalty program by adding free eSalon birthday color for those of us who have stuck by you year after year. Thank you! 22 of 23 people found this review helpful. Did you? |
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Response From Our ExpertsConny - We truly appreciate your feedback! We take our clients' feedback to heart and continue to improve our products and pricing each and every day. We hope to continue helping you find hair perfection! |
Color ChangesThe first order was a beautiful color and lasted about 8 weeks. The last 3 orders have been so inconsistent with my first order. I am very disappointed in the results. One order came in so dark, and the following order was so light (I'm glad we were too busy to do my hair color for a while, so I had both kits at home) my husband had to mix the two to get a color close to my first order. My latest kit is so light, I don't even want to use it. Inconsistency will lose me. I sent a message to customer service today, so we will see how they will correct the issue. ***Changed my rating on 5/14/2022 I changed my rating from a 2 star to a 5 star! I'm all about customer service and eSalon rates very high with me. As you can see from my comments above, I was not satisfied with the product, but eSalon jumped on my complaint and changed my color per my instructions. While I was waiting on my new shipment, we decided to use up the last kit. HOWEVER, my husband changed his method. (I'm not sure whether we missed anything in the instructions, but here is the change.) After my husband shook the color "vigorously" he let it sit for about 10 minutes. Then shook the product again. The color darkened up which was similar to our first shipment. He applied it and I just showed him and we are SOOOO happy with the results. I am totally satisfied with the color, but mostly this company! Thanks eSalon.... 15 of 16 people found this review helpful. Did you? |
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Better than the salon!This color is my perfect match! No more trips to the salon where they allow color to die my forehead and thus make the blowout a total waste of time and money. I let my hair dry naturally after coloring and it’s not even frizzy- leaves my hair feeling soft and amazing. Also, as a mom of two small kids - my husband is so thankful that the 2+ hour appointments at the salon are a thing of the past. So thankful for this product. 13 of 14 people found this review helpful. Did you? |
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Response From Our ExpertsDenise - Thank you for your feedback, and we are so happy to hear that you are enjoying your eSalon color and experience! We love being able to help our clients achieve beautiful, salon-quality results at home. We look forward to blending your next color soon! |
