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3 women with blonde, brunette, and red hair color

Custom Hair Color Set

Previously known as Made For You Custom Hair Color

Made-to-order custom hair color, individually crafted by a colorist to achieve your ultimate color goal. Includes your unique-to-you color, Personalized Instructions, and everything you need to color at home.

Choose from two delivery options:

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*On a Color Plan, your first order is just $10.00 and $20.00 for future orders.

Why does custom matter?

Because every facet of your individual experience is designed specifically for you. Your personal colorist will factor in your color goals, photos, profile, and hair history to precisely craft your color and assign your developer strength. Plus, features like hair length and color background play into how your application instructions are personalized.

Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.


4x Allure award winner.

Voted “Best Home Hair Color” by Allure’s Best of Beauty Awards.

Woman with red hair color


Never premixed or pre-made, our color offers 100% gray coverage and proven long-lasting results. How? It’s formulated and tested by our cosmetic chemists who specialize in the science of color.

At home custom hair color and developer


We've developed pro-inspired tools that'll help you color at home with skilled precision. Combine that with your Personalized Instructions and online access to expert tips, and you've got salon-worthy color.

What’s inside:

  • Your Custom Color
  • Developer & 2 pairs of Non-Latex Gloves
  • Tint Brush for professional application
  • Classic Shampoo & Conditioner Packettes
  • Stain Guard & Stain Remover
  • Personalized Instructions
  • Access to a personal colorist

One-on-one guidance.

Consult with industry-experienced colorists who listen to your needs.

Professional hair colorists at eSalon

Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Color Set, and are available to call when you need extra guidance.

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Client experiences and color journeys.

Client Reviews

Feb. 10, 2018

Great Color and Great Service

Feb. 10, 2018

The box was cute and had everything I needed to color my hair at home. I have long thick hair and was skeptical about the two little bottles being enough but they covered all of my hair. The instructions were easy to follow and very thorough. My hair has been colored (a lot) and I was looking for a natural ash brown to cover up my balayage gone brassy and bad. The color they sent was the best at home color I've ever used and even though the results were still a little more golden and warm than I'd like, it was beautiful. I contacted the stylist about adding more ash and cool tones to my next color. They responded promptly and I am very excited to see what changes they have made. I would definitely recommend eSalon to anyone looking for the best at home hair color.

121 of 124 people found this review helpful. Did you?

Feb. 8, 2018

Customization and great system

Feb. 8, 2018

I love the customization of the personal stylist... and they listen! I ask for some tweaks to my formula and it always works out so well. This is one of the huge advantages over 'box color'. The instructions and all of the little extras (2 pairs of gloves, stain remover, protector, shampoo and conditioner) also make the whole process easier and everything you can need is right there. Love it!

81 of 83 people found this review helpful. Did you?

POSTED BY: barbara L.
Feb. 9, 2018

full of joy

POSTED BY: barbara L.
Feb. 9, 2018

i just used my first e salon color.....i am absolutely amazed at how beautiful this color has turned out. i have had my hair colored at a salon and i have done my own color at home but amazing!!!!!! i have a bunch of grey around my face -- there is NO separated color line where gray took this amount of color and the rest another color---it is all one gorgeous color!!! thank you!!!!!

77 of 80 people found this review helpful. Did you?

Feb. 7, 2018

Great Color and Excellent Customer Service.

Feb. 7, 2018

My initial review included three issues I'd experienced and unfairly blamed on eSalon. Joke was on me, because all of the issues were my fault, and were not the result of an allergy but of overbrushing with a fake Mason Pearson (go ahead, judge), me being a hot mess in the shower, and my naturally dry hair follicles (yech). What's most important was how eSalon and specifically, the graceful Porshawna, handled my sitch and my 'tude. They responded to my review directly on this site (tone was of concern and hope for rectification). They contacted me via telephone immediately. They refunded the price of the kit. And when I called them to come back for more because the kit actually worked magic they asked questions to make triple sure I hadn't had an allergic reaction (again, no allergy, refer to thefakemasonpearsonincidentthatwasmyfault). When I asked them if I could pay for the original kit cost, they wouldn't let me. Very few businesses demonstrate customer service at this level of excellence. Thank you! And, um, what's eSalon doing for Valentines Day? (becauseifeSalonwereapersonI'dwanttotakethemtodinner)

69 of 72 people found this review helpful. Did you?

POSTED BY: Pamela R.
Feb. 8, 2018

First time ... Wonderful

POSTED BY: Pamela R.
Feb. 8, 2018

I was nervous but with the videos and with how it was packaged. My hair came out even better then when I went to my stylist for 10 yrs. My scalp isn't burning and I am not sitting for over 45 min. while my stylist is taking care of another person. When I started my hair had highlights. Followed all of the instructions and my highlights are still there. Thank you.

67 of 70 people found this review helpful. Did you?

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