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3 women with blonde, brunette, and red hair color

Custom Hair Color Set

Previously known as Made For You Custom Hair Color

Made-to-order custom hair color, individually crafted by a colorist to achieve your ultimate color goal. Includes your unique-to-you color, Personalized Instructions, and everything you need to color at home.

Choose from two delivery options:

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*On a Color Plan, your first order is just $10 and $20 for future orders.

Why does custom matter?

Because every facet of your individual experience is designed specifically for you. Your personal colorist will factor in your color goals, photos, profile, and hair history to precisely craft your color and assign your developer strength. Plus, features like hair length and color background play into how your application instructions are personalized.

Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.


4x Allure award winner.

Voted “Best Home Hair Color” by Allure’s Best of Beauty Awards.

Woman with red hair color


Never premixed or pre-made, our hair dye offers 100% gray coverage and proven long-lasting results. How? It’s formulated and tested by our cosmetic chemists who specialize in the science of color.

At home custom hair color and developer


We've developed pro-inspired tools that'll help you color at home with skilled precision. Combine that with your Personalized Instructions and online access to expert tips, and you've got salon-worthy color.

What’s inside:

  • Your Custom Color
  • Developer & 2 pairs of Non-Latex Gloves
  • Tint Brush for professional application
  • Classic Shampoo & Conditioner Packettes
  • Stain Guard & Stain Remover
  • Personalized Instructions
  • Access to a personal colorist

One-on-one hair color guidance.

Consult with industry-experienced colorists who listen to your needs.

Professional hair colorists at eSalon

Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Color Set, and are available to call when you need extra guidance.

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Get the Look

Client experiences and color journeys.

Client Reviews

POSTED BY: Siahra S.
June 29, 2018

Issue Resolved - I LOVE my new colour!

POSTED BY: Siahra S.
June 29, 2018

I am so glad I gave Esalon another shot because I am so happy now! I have had such a roller coaster of a ride with E-Salon. I really wanted to like this service because the price is right, the customer service is great, and the whole process is so convenient. My first 3 attempts with Esalon weren't great. I went with a demi-permanent copper and it barely coloured my hair. I couldn't notice a difference in colour at all. I had a few colour corrections sent to me but they just didn't make a difference. Thankfully I tried a 4th time and instead went with a permanent intense copper and now I LOVE IT! It is perfect. Vibrant and bright while not looking fake. Every day I get compliments on my hair and people think it is my natural colour. I will definitely keep ordering this. I am very very impressed. The only downside is that I do have A LOT of hair and I will have to order an extra bottle each time because there is just not enough in one bottle to colour all my hair. Also, I did read the reviews of the colour feeling gummy and making the hair feel awful. In the shower, I had a really difficult time washing the colour out of my hair, but I persisted! I ended up washing it 3 times (using the entire packet of shampoo that is included). I then conditioned it with the entire packet and left the conditioner on for 10 minutes. My hair felt super soft and sleek afterwards! So the trick is to just keep washing to get the gunk out, don't panic, and then do a deep condition. My hair feels so great now. Sleek and shiny with this new colour. I am incredibly happy. I highly recommend Esalon to all my friends now.

201 of 206 people found this review helpful. Did you?

June 12, 2018

Love My Color!

June 12, 2018

I have been a customer for about 2 years. I don't write reviews - for anything, but I feel I must for eSalon. I have been very pleased with the whole process. I was very impressed when you nailed my color perfectly. I receive my color when I want it, and you kindly adjust delivery when I make a change. I'm 63 years old and because I grayed early, I've been coloring my hair for nearly 30 years. I've done drug store color (blah!) and salon color ($$), but eSalon is by far the best. My color rivals that of salon color, but without the cost and time involved with a trip to the salon. I get compliments all the time - even from strangers. Just the other day, my husband (love ya, hon') asked me if I had gotten highlights! Most times, I don't think he notices that I even have hair, let alone highlights. I have NO highlights, but that is how good the color is. I have hi-lights AND lo-lights with my color. It is incredible! My shoulder-length hair is soft and silky, not dry, brittle or damaged. I am a very happy repeat customer. Thank you eSalon.

134 of 139 people found this review helpful. Did you?

June 7, 2018

Couldn't be happier

June 7, 2018

Omg first of all i went from purple to this dark brown no green at all i love this hair color it does NOT FADE!!!! I have never had color not fade!!! Its awesome!! My hair was VERY SHINY and in fact 6 weeks later and STILL SHINY!!! I am so happy superior grey coverage!!! I love it!! To me its just the right price yes box stuff is cheaper and salon is more pampering but this is like salon quality at home!!! And i feel better knowing if i screw up they are there to back me i tell them what i want and they mix it up amazing!! Like magic by mail no guessing!!! OMG!! Got my second box for roots and touch up i had adjusted my color they did EXACTLY WHAT I ASKED!!👍👍👍👍 so happy!!! Bold rich color shine and they even read my complaint about how runny it was before and they FIXED IT!!!! It was not messy at all this time (well no more then normal hair color) this company is aces!! I recommend to everyone!!!

95 of 98 people found this review helpful. Did you?

POSTED BY: Claire G.
May 29, 2018

Superb! Very happy

POSTED BY: Claire G.
May 29, 2018

I was really nervous about using this - its not an off the shelf high street product, how could I trust it was safe and would work? What if there was a problem. The hairdressers quoted me over £100 for a really awful set of high and low lights - think of a diseased badger and your getting close!! Having read other reviews I thought I would give it a go, it was good price and I like it was personalised colour. Very impressed when the box arrived and it was packaged really well. I have very thick, long curly hair so I received 2 bottles of colour which was great as I was worried I wouldnt have enough mixture. The little extra touches such as the stain guard, brush, shampoo and conditioner was lovely. The colour didnt have an overpowering smell and actually smelt quite nice, it was a smooth mixture so it was easy to apply. The colour is fabulous - to get shiny curls is not easy but its so glossy. It really is a personalised colour and is exactly what I wanted. My hair is always quite dry and although it did feel a little different after colouring, it didnt have that horrible straw like feeling it sometimes does. I could not be happier and I love the colour. If I can colour my own hair and get even, glossy colour with a huge mass of curls then anyone can colour their hair. Give it a try :) Will definitely order again

144 of 150 people found this review helpful. Did you?

POSTED BY: Laurie T.
July 4, 2018

So disappointed

POSTED BY: Laurie T.
July 4, 2018

I have been a customer since 2015 and mostly have loved my hair color. The last 2 shipments have been very disappointing. I follow the instructions to the letter but both times when I go to rinse out my hair color, it feels like my hair is caked with glue. I rinse and rinse and rinse some more to no avail. I use your shampoo and conditioner and my hair still feels gross. I just colored and spent 30 minutes in the shower trying to get the “goo” outta my hair. I ended up putting shampoo in twice because I could not get the water to run clear. When I towel dried it, I still got dark haircolor residue on my towel. It is now dry and feels like there is a slick coating on my hair. So, back to the shower I go. This time I will just use my regular shampoo and pray that the color won’t completely wash away. I am following your instructions exactly as written. What has changed? This hair color used to be perfect for me. So disappointed!! Please advise...😊

82 of 85 people found this review helpful. Did you?

POSTED BY: Desiree R.

Response From Our Experts

Laurie - Thank you so much for sharing your feedback, we are always striving to improve our products, and your input truly matters to us here at eSalon. We are so sorry to hear about this poor experience with our color. This is absolutely not typical of our product, and we take your feedback seriously. We want to make this right, and will be reaching out to you shortly. Not to worry, you are covered by our Color Happiness Guarantee, and we will do everything in our power to resolve this for you.

See all 26,694 client reviews »

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