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Order today for free shipping over $40 DetailsOpens a dialog

Custom Hair Color Set

Formerly: Made For You Custom Hair Color

Made-to-order custom hair color, individually crafted by a colorist to achieve your ultimate color goal. Includes your unique-to-you color, Personalized Instructions, and everything you need to color at home.

$10.00
*COLOR PLAN
$25.00
SINGLE ORDER
Compare benefits »

*On a Color Plan, your first order is just $10 and $20 for future orders.

Why does custom matter?

Because every facet of your individual experience is designed specifically for you. Your personal colorist will factor in your color goals, photos, profile, and hair history to precisely craft your color and assign your developer strength. Plus, features like hair length and color background play into how your application instructions are personalized.

Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.

DISCOVER THE CUSTOM DIFFERENCE »
DETAILS

4x Allure award winner.

Voted “Best Home Hair Color” by Allure’s Best of Beauty Awards.

Woman with red hair color

RICH, LONG-LASTING COLOR.

Never premixed or pre-made, our hair dye offers 100% gray coverage and proven long-lasting results. How? It’s formulated and tested by our cosmetic chemists who specialize in the science of color.

At home custom hair color and developer

PROFESSIONAL RESULTS.

We've developed pro-inspired tools that'll help you color at home with skilled precision. Combine that with your Personalized Instructions and online access to expert tips, and you've got salon-worthy color. SEE OUR AWARDS »

What’s inside:

  • Your Custom Color
  • Developer & 2 pairs of Non-Latex Gloves info
  • Tint Brush for professional application
  • Classic Shampoo & Conditioner Packettes
  • Stain Guard & Stain Remover
  • Personalized Instructions
  • Access to a personal colorist

One-on-one hair color guidance.

Consult with industry-experienced colorists who listen to your needs.

Professional hair colorists at eSalon

Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Color Set, and are available to call when you need extra guidance.

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Get the Look

Client experiences and color journeys.

Client Reviews

POSTED BY: Nancey
February 18, 2019

Great color on gray roots

POSTED BY: Nancey
February 18, 2019

It has taken several changes since I started using E-Salon color, but the stylist with whom I had spoken in November knew exactly what to do to get proper gray root coverage and avoid brassy roots on my medium dark brown hair. With the changes she made, it worked beautifully this time right from the outset. Three shampoos later and there is no brassiness and my root color is still holding. Thank you!

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50 of 53 people found this review helpful. Did you?

POSTED BY: Danielle F.
March 27, 2019

Medium Ash Brown

POSTED BY: Danielle F.
March 27, 2019

It turned out a lot darker than I was expecting, and it left behind a brassy tone, which I kind of expected due to my hair having red tones in it before, but the neutralizer didnt really neutralize it all so theres still quiet a bit of gold/brass showing through. Overall not bad, but also not great. I feel like i could have gotten similar results from a drugstore box hair dye.

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30 of 34 people found this review helpful. Did you?

POSTED BY: Desiree R.

Response From Our Experts

Danielle - We apologize that your hair color wasn’t what you expected. Your order is fully backed by our Color Happiness Guarantee, and we would love to work with you to adjust your formula for your next order. Our Color Experts have been in contact via email and will be happy to assist in this process.

POSTED BY: Sinead M.
February 20, 2019

Strange waxy residue?

POSTED BY: Sinead M.
February 20, 2019

I have coloured my hair myself many times over the years. I have tried my esalon dye for the first time tonight and it has left a strange waxy feel to my hair. While I am happy with the colour I am not happy with this texture. I followed all the instructions and used the shampoo that came in the box but it has not seemed to remove the waxy texture. I also had to spend nearly an hour in the shower trying to wash out the residue but it's still there.

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19 of 21 people found this review helpful. Did you?

POSTED BY: Leslie M.

Response From Our Experts

Sinead - Thank you so much for sharing your feedback. We are always striving to improve our products, and your input truly matters to us here at eSalon. We are so sorry to hear about this poor experience with our color. This is absolutely not typical of our product, and we take your feedback seriously. We want to make this right and will be reaching out to you shortly. Not to worry- you are covered by our Color Happiness Guarantee, and we will do everything in our power to resolve this for you.

POSTED BY: Carrie R.
March 2, 2019

Perfect colour, needs serious washing out

POSTED BY: Carrie R.
March 2, 2019

First time using esalon. Very impressed with the kit contents and ease of application, although mixture slightly more runny than I’m used to, resulting in blobs around the bathroom! Final colour is exactly as I wanted. My one criticism is the level of washing it then requires to get a rather odd greasy slick out of your hair. I shampoo’d three times with shampoo sent and then my regular and I still have a strange coating on parts of my hair. That said I would use again for the fact the colour is spot on and the hair that has washed clean feels in great condition. Would just give it several more goes with shampoo before getting out the shower next time!

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21 of 24 people found this review helpful. Did you?

POSTED BY: Lauren W.
February 18, 2019

Icky conditioner

POSTED BY: Lauren W.
February 18, 2019

While everyone has raved on the color, I needed to wash my hair twice the last couple of times I used the conditioner. The first time I thought I didn't rinse it properly. Last time I thoroughly THOROUGHLY rinsed the conditioner out, with the same effect: as though I had put wax in my hair. It was sticky, gummy and oily looking. I know that I don't have to use it, although it seems that if you package a conditioner with the color it is intended to make your hair look great and prolong the color. Advice?

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27 of 32 people found this review helpful. Did you?

POSTED BY: .

Response From Our Experts

Lauren- Thank you so much for sharing your feedback. We are always striving to improve our products, and your input truly matters to us here at eSalon. We are so sorry to hear about this poor experience with our color. This is not typical of our product, and we take your feedback seriously. We want to make this right and will be reaching out to you shortly!

See all 32,054 client reviews »