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Classic Shampoo

Previously known as Heart Lock It Color Care Shampoo


251 mL / 8.5 fl oz

Gentle shampoo for everyday cleansing that boosts shine for healthy, vibrant hair.


Easy does it.

This everyday cleanser removes dirt and buildup while maintaining your color with a sulfate-free formula. Gentle but effective, this essential shampoo is fortified with silk amino acids for added moisture while wheat protein leaves hair soft and supple.

Apply to wet hair and scalp, gently massaging from roots to ends. Rinse thoroughly, and follow with conditioner.

  • Cleanses gently without stripping your color
  • Helps prevent environmental damage
  • Enhances softness for a supple touch

We use ingredients that prolong and enrich your shade through a Five-Factor Approach.

Classic Shampoo includes the following factors:

  • Nourish
  • Protect

Like This? You’ll Love These

Round out your regimen with the best in color care.

Client Reviews

POSTED BY: Eileen F.
May 24, 2018

One think to say about your new look!

POSTED BY: Eileen F.
May 24, 2018

It's not what I would of expected from this company. Marketing and Presentation are pretty much tops when it comes to a company. I am a marketeer for Costco and that's what they taught me. Your new look is BORING. I loved the old look. Don't really understand why you have chosen to go so plain. I have been using your products for a couple years now. I have tried your competition and hands down your products are better. Thanks for your time reading. Eileen F

13 of 14 people found this review helpful. Did you?

POSTED BY: Kristine V.
April 24, 2018


POSTED BY: Kristine V.
April 24, 2018

This shampoo is gentle and silky. Somehow, it is also conditioning. I have thick, curly hair (but fine strands) and this shampoo is silky and smooth enough to make my hair feel as if it was conditioned. To keep down the frizz of curly hair, though, I still apply conditioner to give it a little extra weight. If you need conditioner to soften, untangle and smooth your hair, but don't like the weight of a conditioner, look no further than this beauty. (This is the shampoo that is provided in the dye kit too, which was when I first used. From then on, I have been a super fan!)

3 of 3 people found this review helpful. Did you?

June 19, 2018

Miss the pump

June 19, 2018

I was very disappointed when I received the new look shampoo bottle without a pump. Fortunately I still had my previous bottle and the pump would transfer. Recognizing the cost to produce packaging, is the new packaging less expensive? I also find the new branding and packaging unimpressive. I haven’t used much of the new shampoo so I hope the formulation has stayed the same.

2 of 3 people found this review helpful. Did you?


Response From Our Experts

Laura - Thank you for your feedback. Our updated products have new packaging and names, but the formulas are exactly the same. It’s quite a big change, and like all changes, it may take some getting used to. We hope that with time, you’ll love it as much as we do! Our main goal with all of this is to better represent the client experience. We hope to continue helping you find hair perfection!

July 19, 2018

Love, love, love eSalon

July 19, 2018

I cannot describe how happy I am with my hair color and the products I’ve purchased from eSalon. The shampoo and conditioner are so fresh and clean smelling and work wonderfully with my hair, which is naturally curly. I love that I can manage my order so easily online. Sometimes I need it sooner because of a haircut and sometimes I don’t need it for a couple weeks after the auto-ship date. I’m in control of everything from the color right up to the time it arrives at my front door. Thanks so much to everyone at eSalon! 💞💇🏻‍♀️💞

0 of 0 people found this review helpful. Did you?

March 12, 2016

Best color-safe (or ANY kind) of shampoo I've ever used

March 12, 2016

This is creamy, light- and pleasantly-scented. I never understood "luxurious lather" before, but now I get it. With this and eSalon's conditioner, my hair is/LOOKS healthy, shines like crazy and is wonderfully soft to the touch (something new to someone who's used dyes or years). GREAT product.

167 of 168 people found this review helpful. Did you?


Response From Our Experts

Nancy- Thank you for sharing your feedback. We are pleased that you are loving our Heart Lock it Color Care Shampoo!

See all 1,915 client reviews »