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We’ve won a Marie Claire UK Hair Award! Shop award-winning color. SHOP NOW

Marie Claire UK Hair Award winner! SHOP NOW

Exclusive Updates

Volume Shampoo


266 mL / 9 fl oz

A volumizing shampoo that adds body and bounce to color-treated hair. Designed for thinning or fine hair, this professional-grade hair care product also enhances shine and smooths frizz while shielding your hair color from fade.

They're better together. Get our Volume Shampoo + Conditioner Duo SHOP NOW »


*Discount applied when added to a Color Plan. Change, skip, or cancel your Color Plan whenever you like.




Let's get into the thick of it: Fuller-looking hair starts in the shower. That's why we've formulated a body-boosting shampoo unlike any other that washes away buildup without weighing hair down, all while adding shine and volume. Using a sulfate-free (SLS and SLES) formula, this gentle cleanser is fortified with nourishing ingredients like Quinoa and Rice Seed Protein for added smoothness, thermal protection, and manageability. Get tips on how to wash color-treated hair here »

Apply to wet hair and scalp, gently massaging into a lather from roots to ends. Rinse thoroughly. Follow with conditioner.

  • Safe for color-treated hair
  • Makes fine or thinning hair appear more full
  • Lab results show increased appearance of thickness*
  • Helps prevent color fade
  • Reduces frizz and adds shine
  • Improves manageability by 49%*
  • Prevents heat damage

*Claims tested on human hair tresses in a lab setting

We use ingredients that prolong and enrich your shade through a Five-Factor Approach.

Volume Shampoo includes the following factors:

  • Replenish

  • Protect

  • Shield

  • Reinforce

Client Reviews

  • 4.1 out of 5
  • 2,244 ratings
  • 913 reviews
See all 913 client reviews »

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