Shopping Bag
{{displayTitle(item, true)}}
{{getVariationType(item.variation_type)}}: {{item.variation_name}}
- {{item.qty}} + remove
{{removedItemText(displayTitle(item, true))}} undo
Your Shopping Bag is Empty.
Let's Fix That!

We’re in Allure’s Best of Beauty Hall of Fame! Shop award-winning color.

Allure Hall of Fame winner! SHOP NOW

Exclusive Updates

Volume Shampoo


266 mL / 9 fl oz

Everyday cleanser that boosts body for added fullness and movement.

They're better together. Get our Volume Shampoo + Conditioner Duo SHOP NOW »



Let's get into the thick of it: This gentle and productive cleansing shampoo washes away any culprit buildup weighing hair down and causing limp locks, all while kick-starting fullness at the roots and beyond. The ideal first step to getting boosted body, this shampoo is fortified with quinoa and rice seed extract for added shine, smoothness, and color protection. Get tips on how to wash color-treated hair here »

Apply to wet hair and scalp, gently massaging into a lather from roots to ends. Rinse thoroughly. Follow with conditioner.

  • Gentle-but-effective cleansing formula
  • Adds body and fullness
  • Maintains rich and vibrant color
  • Cultivates smoothness and shine
  • Improves manageability by 49%
  • Prevents color fade up to 30 washes
  • Resists heat stress

We use ingredients that prolong and enrich your shade through a Five-Factor Approach.

Volume Shampoo includes the following factors:

  • Replenish

  • Protect

  • Shield

  • Reinforce

Like This? You’ll Love These

Round out your regimen with the best in color care.

Client Reviews

  • 4.1 out of 5
  • 2,236 ratings
  • 911 reviews
See all 911 client reviews »

We use the information you provide on this Site to customize your experience, for functional reasons, and for statistical analysis.
You may agree to our Terms of Use and Cookie Use or set your preferences. Please see our Privacy Policy for more info.