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Details
Color Made Your Way
Our mission is to inspire, educate, and
guide you to complete color happiness.
Our Approach
Color Theory
Color gets us excited. We believe the slightest tweak of shade or tone makes all the difference between pretty good and totally you. And we don’t settle for good.
Art + Science
We use technology to amplify human expertise. Our proprietary system and color chart enable your personal colorist to formulate your at-home hair color online, with complete precision.
Cutting-Edge Manufacturing
Our dual-patented technology allows us to blend a unique color within minutes of approving the order—a far cry from the 4 months it would take to mass produce pre-mixed dye.
Personalized Service
It’s not just custom color delivered to your door. We’ll work with you 1:1 throughout your color journey, listening to your individual story, assessing your needs, and empowering you to take control.
Continuous Learning
We are obsessed with feedback. Every click, every review, and every request informs how we improve and evolve your experience. So keep it coming!
Our Reach
4M
orders shipped
150K+
unique formulations
Allure's Best Home Color
The Color Masters
Our in-house colorists are experts dedicated to making color happiness happen. Have a question or want an adjustment? These folks are here to take you through every step of your color journey.