Individual hair color, crafted just for you, with personalized instructions for an easy at-home application.


Developed by renowned master colorists, built on their expertise and years of experience in top salons.


Advanced formula with high-quality ingredients for rich, long-lasting color and superior gray coverage.

Our Colors In Action

eSalon model Mia with red hair


Mia started with Light Brown hair and ombre tones on the ends. We evened out her color with permanent Medium Brown (Red Copper) then used our Color Enhancing Treatment in Red Copper to enhance the red and copper tones. This new color enhances her porcelain skin tone and makes her eyes stand out.

eSalon model Caroline with blonde hair


Caroline’s original Medium Blonde (Ash) color had a greenish tone due to too many highlight applications. We applied Medium Blonde (Natural Golden) then used our Color Enhancing Treatment in Golden to boost the golden tones and shine. Notice how her hair has more definition and her eyes and skin look brighter with the new color.

eSalon model Addison with copper hair


Addison started with Light Brown (Natural Golden) hair. We applied demi-permanent Light Brown (Pearl Copper) then used our Color Enhancing Treatment in Copper. Adding tone with demi-permanent color gave extra warmth and body to her hair while still looking natural.

Our World-Renowned Colorists

Estelle Baumhauer, Color Director

Estelle Baumhauer, Color Director

Originally from France and trained in Paris, Estelle has been an expert colorist at renowned salons around the world, including Dessange in Paris, New York and Washington and Warren-Tricomi in New York.

With over 20 years of experience as a colorist, Estelle has done thousands of hair color applications. She has also been selected by exclusive brands like Chloe and Marc Jacobs to be their colorist for New York fashion shows. Estelle has been profiled in several publications including the New York Times and Vogue.

AJ Lordet, East Coast Style Ambassador

AJ Lordet, East Coast Style Ambassador

Top colorist AJ Lordet made a name for herself in New York at Pierre Michel by bringing a French twist to the art of hair coloring called Balayage - a hair painting technique that originated in France.

Lordet, whose celebrity clients have ranged from blonde Christie Brinkley to brunette Project Runway's Nina Garcia, continues to push the color boundaries through her partnership with eSalon, and looks forward to reaching more people and helping them shape their sense of style.

Endless Color Possibilities

Endless Color Possibilities Swatches

With thousands of color variations available, we have endless possibilities for your perfect match. These are some of the most popular choices, but we can always customize further to suit you specifically. We’ll match it to your skin, eyes, coloring history, and more, so you receive your own unique color blend.

In the Press

eSalon in the Press

A Little Bit About eSalon

eSalon was inspired by the idea that beautiful, quality hair color can be accessible without the uncertainties of retail products and the excessive expense of salons.

We take into account natural hair color, amount of gray hair, previous color applications, hair texture and condition, desired color, and other variables, so you get custom formulated hair color that you could never get off the shelf. There are literally thousands of color possibilities available, and eSalon can provide the best match with a hair color formula and Personalized Instructions customized for each individual client.

The patent-pending technology enables individual customization on a large scale. Our hair colors are not pre-stocked. Every order is custom blended, bottled and packaged, then sent to the client as soon as it's completed.

Mix Match Love