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Details

Hair color, made for you.

Award-winning home hair color. Crafted for you, and only you.

Hair color, made for you.

Award-winning home hair color. Crafted for you, and only you.

How It Works
01
You create a profile.
Tell us about your hair history and ultimate color goal. Add a pic of your current look to go the extra mile.
02
Experts craft your color.
Your personal colorist individually crafts your blend, factoring in everything from your features to your hair type.
03
We deliver to your door.
Your Color Set arrives with step-by-step personalized instructions and everything you need to color at home.

Sunkissed highlights?
They’re yours.

Add radiant dimension to your
color with Light Set.

Discover Light Set »
The custom difference.
We literally make your color from scratch.
Unique to you.
Every facet of your experience is designed specifically for you. Even the bottle itself is individually dispensed and labeled with your name + the date we made it.
SEE WHY CUSTOM MATTERS »
4x “Best Home Color” winner.
The first indie beauty brand to ever win the category, our color won the Allure Best of Beauty award not once, but four times.
TAKE A LOOK »
Personalized service.
We don’t just say goodbye after we send your color. We stick by your side throughout your color journey—checking in, offering guidance, and making sure you’re tickled (insert color here).
DISCOVER OUR STORY »
We’re committed to getting your color just right. Not head over heels? It’s on us.
Color Stories
Client Rating: 4.3 out of 5 42,238 Ratings 25,591 Reviews
Color System
Products designed to work with
your color.
SHOP HAIR CARE »

Ready to get custom hair color, made just for you?
Try it for $10.

AS SEEN IN

#colorhappiness
Live color to the fullest.