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AURA

Discover personalized hair care from our new brand, featuring optional aromas and pigments.

Explore our new personalized hair care.

Infinite hair colors. One you.

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How It Works

  • 01

    You create a profile.

    Tell us about your hair history and ultimate color goal. Add a pic of your current look to go the extra mile.

  • 02

    Experts craft your color.

    Your personal colorist individually crafts your blend, factoring in everything from your features to your hair type.

  • 03

    We deliver to your door.

    Your Color Set arrives with step-by-step personalized instructions and everything you need to color at home.

The custom difference.

We literally make your color from scratch.

Brunette woman with personalized hair color bottle

Unique to you.

Every facet of your experience is designed specifically for you. Even the bottle itself is individually dispensed and labeled with your name + the date we made it.

SEE WHY CUSTOM MATTERS »
eSalon Color Set wins Allure Reader's Choice Award

5x “Best Home Hair Color” winner.

The first indie beauty brand to ever win the category, our Color Set won the Allure Best of Beauty Award not once, but five times.

TAKE A LOOK »
Expert hair colorists at eSalon

Personalized service.

We don’t just say goodbye after we send your color. We stick by your side throughout your color journey—checking in, offering guidance, and making sure you’re tickled (insert color here).

DISCOVER OUR STORY »

We’re committed to getting your color just right. Not head over heels? It’s on us.

Color Stories

The full spectrum.

Personalized Hair Care New

Shampoos, Conditioners, and Masques created for your hair’s exact needs and goals.

CHECK IT OUT »

Men’s Custom Color

Blend grays or cover them up. It’s natural-looking coverage for men on their terms.

CHECK IT OUT »

Highlights New & Improved

Apply multidimensional, kissed-by-the sun highlights with our home highlighting kit, Light Set.

DISCOVER LIGHT SET »

Styling and Color Care

Products that care for color. No more choosing between stylers and keeping your shade safe.

SHOP NOW »

AS SEEN IN

#ColorHappiness

Real people. Real gorgeous hair color.

  • Client-1 @livebyviv
  • Client-2 @sandysmith52
  • Client-3 @pedalonbeauty
  • Client-4 @tiffbugera
  • Client-5 @along.came.alex
  • Client-6 @ruteliux88
  • Client-7 @mr.andmrs.morfin
  • Client-8 @farmgirlpaints
  • Client-9 @sarahangius
  • Client-10 @paulinejustliving