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Press Materials
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Color Buzz
2023
  • Allure Readers' Choice: Best Hair Color 4-Time Winner!
  • Oprah Daily: Editor's Choice for Best Hair Color
  • Allure: Allure Best of Beauty: Best Permanent Hair Color 8 Time Winner!!
2022
  • Allure Best of Beauty: Best Permanent Hair Color 7-TIME WINNER!
2021
  • Allure Best of Beauty: Best Permanent Hair Color 6-TIME WINNER!
  • Allure Readers' Choice: Best Hair Color 3-TIME WINNER!
2020
  • Allure Readers' Choice: Best Hair Color 2-TIME WINNER!
  • Glossy Beauty Awards: Best Use of Customization
  • Los Angeles Business Journal 2020 Beauty Awards: Beauty Brand of the Year 2-TIME WINNER!
2019
  • Allure Best of Beauty: Best Hair Color 5-TIME WINNER!
  • Allure Readers' Choice: Best Hair Color
  • NewBeauty Beauty Awards: Best At-Home Hair Color
  • Women's Health Beauty Awards: Best Moisturizing Hair Mask
  • SELF Healthy Beauty Awards: Best Dry Shampoo for Oily Hair
2018
  • Family Circle Beauty Awards: Editor's Choice, Best Hair Color
  • Women's Health: Best Hair Dye Healthy Hair Awards
2017
  • Allure Best of Beauty: Best Hair Color 4-TIME WINNER!
2016
  • Allure Best of Beauty: Best Hair Color 3-TIME WINNER!
  • #Beauty20: Best eCommerce Website
2015
  • Allure Best of Beauty: Best Hair Color 2-TIME WINNER!
  • #Beauty20: Best Beauty Startup
  • Inc. 5000: #74 on the 2015 list
  • Internet Retailer: #7 on Hot 100 E-Retailers
2014
  • Allure Best of Beauty: Best Hair Color
  • TotalBeauty.com Reader's Choice: Best Hair Color
  • Los Angeles Business Journal: 2nd Fastest Growing Business Overall in LA
2013
  • Fitness Magazine: At-Home Hair Color Runner Up
  • TotalBeauty.com Reader's Choice: Best Hair Color
2012
  • InStyle Beauty Awards: Best of the Web

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