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New & Improved

Velvet Primer


88 mL / 3 fl oz

Lightweight smoothing and shine balm for frizz-free styles.


Smooth operator.

An innovative smoothing balm, Velvet Primer fights frizz and adds luster to your 'do. Great for blowouts or heatless styling, this lightweight formula softens and strengthens strands for a sleek, tangle-free finish.

Apply a pea-sized amount to towel-dried hair before heat styling or air drying. For added straightening, add a rice-sized amount to ends before flat ironing for an ultra-glossy finish.

  • Improves manageability
  • Boosts smoothness
  • Combats humidity and frizz
  • Protects from UV stress
  • Softens and adds shine

We use ingredients that prolong and enrich your shade through a Five-Factor Approach.

Velvet Primer includes the following factors:

  • Protect
  • Shield
  • Reinforce

Get the Look

Client experiences and color journeys.

Client Reviews

  • 4.2 out of 5
  • 142 ratings
  • 84 reviews
See all 84 client reviews »