Shopping Bag
{{displayTitle(item, true)}}
{{getVariationType(item.variation_type)}}: {{item.variation_name}}
- {{item.qty}} + remove
{{removedItemText(displayTitle(item, true))}} undo
Your Shopping Bag is Empty.
Let's Fix That!

Our custom Color Set has won its 7th Allure Best of Beauty Award! Shop now

7x Allure Best of Beauty Award winner! Shop now

Exclusive Updates

Velvet Primer


88 mL / 3 fl oz

Universal smoothing cream for sleek hairstyles.


Smooth operator.

An innovative smoothing balm, Velvet Primer fights frizz and adds luster to your 'do. Great for blowouts or heatless styling, this lightweight formula softens and strengthens strands for a sleek, tangle-free finish.

Apply a pea-sized amount to towel-dried hair before heat styling or air drying. For added straightening, add a rice-sized amount to ends before flat ironing for an ultra-glossy finish.

  • Improves manageability
  • Boosts smoothness
  • Combats humidity and frizz
  • Protects from UV stress
  • Softens and adds shine

We use ingredients that prolong and enrich your shade through a Five-Factor Approach.

Velvet Primer includes the following factors:

  • Protect

  • Shield

  • Reinforce

Client Reviews

See all 295 client reviews »