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Velvet Primer


88 mL / 3 fl oz

A blowout balm designed to smooth frizz and add shine to heat-styled strands. Best for coarse, curly, or frizz-prone hair, this nourishing styling product adds a sophisticated polish to your everyday look while also enhancing manageability.


*Discount applied when added to a Color Plan. Change, skip, or cancel your Color Plan whenever you like.



Smooth operator.

An innovative styling balm, Velvet Primer fights frizz and adds luster to heat-styled hair for a sleek finish. Great for blowouts, this buttery styling product uses nourishing ingredients like Panthenol, Quinoa, and Abyssinian Oil to add shine, enhance smoothness, and prevent hair damage caused by environmental stressors. It's our best-kept secret for perfectly styled strands.

Apply a pea-sized amount to towel-dried hair before heat styling or air drying. For dry heat styling, add a small amount to ends before flat ironing for an ultra-glossy finish.

  • Safe for color-treated hair
  • Great for all hair textures, especially coarse or curly hair
  • Helps fight against the effects of humidity & frizz
  • Smooths flyaways
  • Increases manageability and shine
  • Shields from environmental stressors and free radicals

We use ingredients that prolong and enrich your shade through a Five-Factor Approach.

Velvet Primer includes the following factors:

  • Protect

  • Shield

  • Reinforce

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