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Velvet Primer


88 mL / 3 fl oz

Lightweight universal smoothing cream for sleek and frizz-free hairstyles.


Smooth operator.

An innovative smoothing cream, Velvet Primer fights frizz and adds luster to your 'do. Great for blowouts or heatless styling, this lightweight formula softens and strengthens strands for a sleek, tangle-free finish.

Apply a pea-sized amount to towel-dried hair before heat styling or air drying. For added straightening, add a rice-sized amount to ends before flat ironing for an ultra-glossy finish.

  • Improves manageability
  • Boosts smoothness
  • Combats humidity and frizz
  • Protects from UV stress
  • Softens and adds shine

We use ingredients that prolong and enrich your shade through a Five-Factor Approach.

Velvet Primer includes the following factors:

  • Protect
  • Shield
  • Reinforce

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