Shopping Bag
{{displayTitle(item, true)}}
{{item.translated_name}}
{{getVariationType(item.variation_type)}}: {{item.variation_name}}
{{getHairColorVariation(item.dye_type)}}
- {{item.qty}} + remove
Included
{{showPrice($index)}}
{{showFullPrice($index)}}
{{removedItemText(displayTitle(item, true))}} undo
Your Shopping Bag is Empty.
Let's Fix That!

We’re in Allure’s Best of Beauty Hall of Fame! SHOP AWARD-WINNING COLOR.

Allure Hall of Fame winner! SHOP NOW

Exclusive Updates
×
< ALL HAIR PRODUCTS

Velvet Primer

$15.00

88 mL / 3 fl oz

A blowout balm designed to smooth frizz and add shine to heat-styled strands. Best for coarse, curly, or frizz-prone hair, this nourishing styling product adds a sophisticated polish to your everyday look while also enhancing manageability.

Quantity:

Smooth operator.

An innovative styling balm, Velvet Primer fights frizz and adds luster to heat-styled hair for a sleek finish. Great for blowouts, this buttery styling product uses nourishing ingredients like Panthenol, Quinoa, and Abyssinian Oil to add shine, enhance smoothness, and prevent hair damage caused by environmental stressors. It's our best-kept secret for perfectly styled strands.

Apply a pea-sized amount to towel-dried hair before heat styling or air drying. For dry heat styling, add a small amount to ends before flat ironing for an ultra-glossy finish.

  • Safe for color-treated hair
  • Great for all hair textures, especially coarse or curly hair
  • Helps fight against the effects of humidity & frizz
  • Smooths flyaways
  • Increases manageability and shine
  • Shields from environmental stressors and free radicals

We use ingredients that prolong and enrich your shade through a Five-Factor Approach.

Velvet Primer includes the following factors:

  • Protect

  • Shield

  • Reinforce

Client Reviews

See all 314 client reviews »

We use the information you provide on this Site to customize your experience, for functional reasons, and for statistical analysis.
You may agree to our Terms of Use and Cookie Use or set your preferences. Please see our Privacy Policy for more info.

DO NOT CONSENT