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ALTERNA CAVIAR Anti-Aging Infinite Color Hold Shampoo


250 mL / 8.5 fl oz

A gentle cleanser that minimizes color-fade and replenishes moisture.


The best of both worlds.

Rejoice in longer-lasting color and hydrated locks thanks to this luxe everyday cleanser. Designed to prevent color from fading while replenishing your hair’s moisture with its special dual formula, this ultra-gentle, SLS and SLES-free shampoo is just what your hair care routine needs.

Apply to wet hair and scalp, gently massaging from roots to ends. Rinse thoroughly, and follow with ALTERNA CAVIAR Anti-Aging Infinite Color Hold Conditioner.

  • Long-lasting vibrancy and shine
  • Leaves hair hydrated
  • Cleanses gently without stripping color
  • Prolongs life of color