Our 4th "Best Home Hair Color" Allure Award

We’re so humbled to be considered the best home hair color by Allure’s Best of Beauty Awards. We started out as the “little engine that could” and now, we’ve won the title for our 4th year in a row, beating out the industry giants.


Whew! It is such an exciting honor to be awarded Best “Single Process” Home Hair Color and we feel beyond lucky to have won this award 4 times! Back in 2014, we were the first indie beauty brand to win the category, and we’re so honored to claim the title yet again. So, why is our home hair color considered the best of the best? Read on to find out.

Why was eSalon awarded “Best Home Hair Color”?

Before eSalon, there were two options: boxed hair color with a one-size-fits-all solution, or expensive, time-consuming salon appointments. Now with eSalon, you get the best of both worlds, and then some. Salon quality hair color, on your schedule, with an expert personal colorist just a message away.

Every part of your individual experience is literally designed for no one else but you. How? First, you’re assigned a personal colorist who will factor in your color goals, photos, and hair history to craft your completely unique shade. (They even personalize your application instructions based on features like hair length and color!) Next, your bottle is dispensed with your formula and is labeled with your name, your Formula ID, and the date we made it. Then, your color is packed up and paired with the necessary developer strength for your distinct hair texture, before it’s shipped straight to your door with everything you need to color at home like a pro. Read more about why custom matters, here.

What is Allure saying about eSalon?

Allure coined us as the “fairy godmother of hair color” and we can’t say that we disagree. With over 165,000 unique color formulations created so far, it’s safe to say we really care about individualization. Allure writes, “The finished result was so flattering and natural, it was like the shade was made for us—because it was.”

What are the Best of Beauty Awards and how do they work?

Each year, Allure magazine tests and rates top beauty products around the world, voting which product is the absolute best in its category—it’s basically the Oscars of the beauty world. How does it work? First, the editors at Allure try every single product submitted and it goes through rigorous testing and cross-comparison. “I don’t think people truly understand how long we try each product,” Editor in Chief Michelle Lee comments. And what’s impressive is not just how long they try each product, but also how many. This year 9,087 brands submitted in an effort to be named a Best of Beauty winner, making it the most competitive year yet. Still, our Color Set made it first place.

“The finished result was so flattering and natural, it was like the shade was made for us — because it was. - Allure magazine

How do you get Custom Hair Color?

It’s easy. Simply fill out a five-minute profile to get started, telling us all about your hair history and ultimate color goal. (Bonus points if you upload a pic.) Then, you’ll be assigned to your personal colorist who will get started right away on customizing your hair color. After that, it’s all downhill from there—with your custom color shipping just 2-3 days after you place an order.

At eSalon, we don’t just settle for “good,” we obsess over getting your color exactly right. We take every opportunity to learn from our clients through every interaction, and it’s what keeps us growing and evolving. So with that said, this win is all thanks to our one-of-a-kind clients—the guys and gals who allow us to custom create so many unique color variations and who trust that we’ll guide them to total color happiness. It is their individuality that makes us so unique.