8X Allure Award Winner of Best Hair Color

We’re so humbled to be considered the best hair color by Allure’s Best of Beauty and Readers’ Choice Awards. We started out as the “little engine that could” and now, we’ve been awarded an impressive eight times, beating out the industry giants—steam train comin’ at ya!


Whew! It is such an honor to be awarded Best Hair Color by Allure’s beauty editors (and you!) and we feel beyond lucky to have taken home eight exciting trophies! Back in 2014, we were the first indie beauty brand to win Allure’s Best of Beauty, and we’re so honored to have claimed the title again in 2015, 2016, 2017, and 2019. You voted and helped us take home the golden Allure Readers’ Choice Award in 2019, 2020, and in 2021 for Best Hair Color for three years running! So, why is our custom home hair color considered the best of the best? Read on to find out.

Why was eSalon awarded Best Hair Color?

Before eSalon, there were two options: boxed hair color with a one-size-fits-all solution, or expensive, time-consuming salon appointments. Now with eSalon, you get the best of both worlds, and then some. Salon-quality hair color, on your schedule, with an expert personal colorist just a message away or phone call away. You can even add a photo of your hair so that your Colorist knows exactly how to complement your current look and skin tone. Plus, every part of your personalized experience is literally designed for no one else but you. How? 

1. You’re assigned a personal Colorist who will factor in your color goals, photos, and hair history to craft your completely unique shade. (They even personalize your application instructions based on features like hair length and color!) 

2. Your bottle is dispensed with your unique-to-you formula and labeled with your name, Formula ID, and the date we made it. 

3. Your color is packed up and paired with a professional developer strength for your distinct hair texture before it’s shipped straight to your door with everything you need to color at home like a pro. 

Read more about why custom matters.

What is Allure saying about eSalon?

Allure coined us as the “fairy godmother of hair color” and we can’t say that we disagree. With over 270,000 unique color formulations created so far, it’s safe to say we really care about individualization. Allure writes, “The finished result was so flattering and natural, it was like the shade was made for us—because it was.” 

What are the Best of Beauty Awards and Reader’s Choice Awards and how do they work?

To find the Best of Beauty, Allure magazine tests and rates top beauty products around the world each year, voting which product is the absolute best in its category—it’s basically the Oscars of the beauty world. 

How does it work? First, the editors at Allure try every single product submitted and it goes through rigorous testing and cross-comparison. “I don’t think people truly understand how long we try each product,” Editor in Chief Michelle Lee comments. And what’s impressive is not just how long they try each product, but also how many. Thousands of brands submit their wares in an effort to be named a Best of Beauty winner, making it an incredibly competitive landscape. Still, our Color Set comes in first place time and time again. 

When it comes to the Readers’ Choice Award, it’s all about you. Allure opens voting to the public early in the year and runs through the spring. Once the votes are tallied, the winners are announced in time to get your summer beauty routine together. Although there are hundreds of brands to choose from, readers continuously choose our Color Set as their favorite—and it makes us smile from ear to ear. 

“The finished result was so flattering and natural, it was like the shade was made for us — because it was. - Allure magazine

How do you get Custom Hair Color?

It’s easy. Simply fill out a five-minute profile to get started, telling us all about your hair history and ultimate color goal. (Bonus points if you upload a pic.) Then, you’ll be assigned to your personal Colorist who will get started right away on customizing your hair color. 

Did you hear that? You get a personal online Colorist who is waiting by the phone (or for your email) in our HQ to help you with any hair color or application questions you have as you go. Some people even call us from the shower—when we say, we’re ready for anything we mean it. After that, it’s all smooth sailing from there—with your custom color shipping just 2-3 days after you place an order.

At eSalon, we don’t just settle for “good,” we obsess over getting your color exactly right. We take every opportunity to learn from our clients through every interaction, and it’s what keeps us growing and evolving. So with that said, this win is all thanks to our one-of-a-kind clients—and we want to get to know each and every one of you! Connect with us on social @esalon to get exclusive Colorist tips, share your custom hair color results, and cash in on giveaways as our way of saying thank you.