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Made For You

Custom Hair Color

The first and only of its kind, our bespoke hair color is formulated-to-order for your unique needs and desired look. We even include personalized instructions that let you achieve professional results, at home.

  • $10.00First Order
  • $20.00Auto-Delivery
  • $25.00Single Shipment

What Does Custom Mean?

Award-Winning Color
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More Than Just Dye

ESTELLE B. Color Director

GUARANTEED. REALLY.

Reformulate or adjust your order anytime. Not 100% satisfied? It’s on us.

How We Make It

What’s Inside

  • COLOR

    Unique-to-you hair color and colorist-selected developer work together to achieve your color goals.

  • CLEANSE & CONDITION

    Sulfate-free and packed with beneficial proteins and amino acids to nourish your hair and seal in color.

  • ACCESSORIES

    Everything you need to color like a pro, including two pairs of gloves, application brush, stain guard, and stain remover.