{{item.variation_type}}: {{item.variation_name}}
{{(item.dye_type == 'demi') ? 'Demi-Permanent' : 'Permanent'}}
- {{item.qty}} + remove
{{displayTitle(item)}} has been removed -
Your shopping cart is empty.
Let's fix that!

Free shipping on orders over $30!

3 women with blonde, brunette, and red hair color

Custom Color Set

Previously known as Made For You Custom Hair Color

Made-to-order custom hair color, individually crafted by a colorist to achieve your ultimate color goal. Includes your unique-to-you color, Personalized Instructions, and everything you need to color at home.

Choose from two delivery options:

Compare benefits »




*On a Color Plan, your first order is just $10.00 and $20.00 for future orders.

Why does custom matter?

Because every facet of your individual experience is designed specifically for you. Your personal colorist will factor in your color goals, photos, profile, and hair history to precisely craft your color and assign your developer strength. Plus, features like hair length and color background play into how your application instructions are personalized.

Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.


4x Allure award winner.

Voted “Best Home Hair Color” by Allure’s Best of Beauty Awards.

Woman with red hair color


Never premixed or pre-made, our color offers 100% gray coverage and proven long-lasting results. How? It’s formulated and tested by our cosmetic chemists who specialize in the science of color.

At home custom hair color and developer


We've developed pro-inspired tools that'll help you color at home with skilled precision. Combine that with your Personalized Instructions and online access to expert tips, and you've got salon-worthy color.

What’s inside:

  • Your Custom Color
  • Developer & 2 pairs of Non-Latex Gloves
  • Tint Brush for professional application
  • Classic Shampoo & Conditioner Packettes
  • Stain Guard & Stain Remover
  • Personalized Instructions
  • Access to a personal colorist

One-on-one guidance.

Consult with industry-experienced colorists who listen to your needs.

Professional hair colorists at eSalon

Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Color Set, and are available to call when you need extra guidance.

Like it? Share It!

Client Reviews

May 10, 2016

Great Hair Color

May 10, 2016

I have fine, color resistant hair with a lot of gray. I normally go to the salon for color but have experience coloring at home as well. Application Process: The color applied easily and had no unpleasant odor. I liked that stain block and remover wipe were included. Result: Great coverage, no change to hair texture, closest to my original color that I have ever gotten, great shine, multi-dimension color, and no itchy scalp like after salon color. Took only 25 minutes to process unlike 45-50 minutes with other color products. Very pleased. Try it, you won't regret it!

189 of 193 people found this review helpful. Did you?

POSTED BY: Suzanne J.
March 12, 2016

I love the personal service!

POSTED BY: Suzanne J.
March 12, 2016

Using eSalon is BETTER than going to a salon to a colorist. eSalon has a long series of questions they ask about the condition of your hair, what color it is now, what color are you going for, how easy does your hair take color, how much grey do you have...just enough to know that they really care about getting it right. I sent a picture along with the survey and I was contacted by a colorist within 24 hours letting me know what they thought would work for me. I approved it before they sent the kit. Everything comes in a beautiful little box and the colorist even signs the instructions. I have colored my own hair before and the eSalon instructions were the easiest to follow, really tailored for me and my hair. I also looked up the eSalon videos on YouTube giving instructions. The videos gave me an extra boost of confidence. The coloring process went very smoothly. The little packets of shampoo and conditioner included in the kit were wonderful. I loved my hair color and texture, it turned out beautifully. The color is multi-dimensional and rich. I think it looks like I have highlights and lowlights, which would have been super expensive at a salon. I received an email a few weeks after coloring asking me how I liked my color and if I would like to tweak it a bit. I told them a couple of things I would like changed and my second kit is on it's way. I can't express how excited I am about this service. I care more about my hair than any salon will. I feel like I have so much more control and expression in how my hair looks. This is an awesome personal service at an amazing price! Highly recommended!

2022 of 2090 people found this review helpful. Did you?

Dec. 20, 2016

Color no where near as described

Dec. 20, 2016

I haven't dyed my hair in years. I have medium boring brown hair. I ordered dark brown violet. It said it should be dark brown with a hint of purple. It's RED. Clearly red. Which sadly isn't flattering on me. Will try for darker color to cover it up. Sigh. I was so excited too! EDIT: Customer service is amazing. They responded immediately and politely. My color was reformulated and sent to me quickly. It was PERFECT. My experience with this company is that the employees are so patient and attentive and professional. Something often lacking in today's society. Definitely recommend!

1121 of 1160 people found this review helpful. Did you?

May 10, 2016

Better than the salon!

May 10, 2016

I've never had better, more consistent color results at any salon - no matter the price range - in any city from NYC to Seattle. And the product is superior to anything you can buy off the shelf in a professional beauty supply. I'm a devoted eSalon customer. My colorist nailed my perfect color on my first order with my photos. I've used Escalon for over a year now I'm so impressed.

589 of 613 people found this review helpful. Did you?


Response From Our Experts

We're thrilled to hear that you're enjoying your Custom Hair Color. We look forward to our next opportunity to delight you!

March 10, 2016

Excellent hair color

March 10, 2016

When they say they design the color for you , they mean it. I suggested what color I wanted my hair, and sent a picture so they could see it, this was a couple years ago. The color was perfect, and it lasts longer than when I have my hair colored at the salon. a few months ago I deicded I wanted a shade just a teeny bit darker. They made the new formula and I tried it and it is exactly what i wanted. If I had not been satisfied, it could be returned, they want you to be happy with your color. I have my hair professionally colored every 6 weeks since I have highlights and not up to doing those myself. After about 2 weeks, the roots are showing. I have mixed 1/2 of the product and colored the roots and it matches perfectly. I do not keep mixed product, I just use 1/2 of each bottle and it has worked very well over the years. I love that they enclose pairs of disposable gloves and they are very substantial gloves that fit very well. My first order I received clips, a nice vinyl cape, a packet of shampoo and conditioner that they recommend, a packet of stain guard and a stain cleaner to wipe off any stains on your skin., and a mixing bowl and professional type brush to put color on. Now, this was with the first order. Now when I get my order, I still receive with it the gloves, the shampoo and conditioner packets, the pairs of gloves, the stain guard and stain remover . I highly recommend this hair coloring kit. You cannot lose since they will correct the color if you are not completely satisfied. As I said I have been ordering it for several years and have it set up to ship every 6 weeks. I am notified prior to shipping to see if I want any changes, and also notified when it is shipped.

1467 of 1536 people found this review helpful. Did you?

See all 23,509 client reviews »