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Custom Hair Color Set

Made-to-order custom hair color, individually crafted by a colorist to achieve your ultimate color goal. Includes your unique-to-you color, Personalized Instructions, and everything you need to color at home.

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*On a Color Plan, your first order is just $10 and $20 for future orders.

Why does custom matter?

Because every facet of your individual experience is designed specifically for you. Your personal colorist will factor in your color goals, photos, profile, and hair history to precisely craft your color and assign your developer strength. Plus, features like hair length and color background play into how your application instructions are personalized.

Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.


5x Allure award winner.

Voted “Best Home Hair Color” by Allure’s Best of Beauty Awards.

Woman with red hair color


Never premixed or pre-made, our hair dye offers 100% gray coverage and proven long-lasting results. How? It’s formulated and tested by our cosmetic chemists who specialize in the science of color.

At home custom hair color and developer


We've developed pro-inspired tools that'll help you color at home with skilled precision. Combine that with your Personalized Instructions and online access to expert tips, and you've got salon-worthy color. SEE OUR AWARDS »

What’s inside:

  • Your Custom Color
  • Developer & 2 pairs of Non-Latex Gloves info
  • Tint Brush for professional application
  • Classic Shampoo & Conditioner Packettes
  • Stain Guard & Stain Remover
  • Personalized Instructions
  • Access to a personal colorist

One-on-one hair color guidance.

Consult with industry-experienced colorists who listen to your needs.

Professional hair colorists at eSalon

Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Color Set, and are available to call when you need extra guidance.

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Get the Look

Client experiences and color journeys.

Client Reviews

POSTED BY: Rebecca K.
June 26, 2019


POSTED BY: Rebecca K.
June 26, 2019

My new hair color is perfect. I am so happy with this product. Covered all the gray and refreshed my hair all over with a beautiful shine. High end and thoughtful packaging, easy instructions and great quality products - highly impressed. I have been coloring my hair for 20 years and this is by far the most quality product I have every used. I feel a huge sense of relief finding a hair color that finally works and does not damage my hair. I am in love!

56 of 62 people found this review helpful. Did you?

August 21, 2019

Love the product hate the packing

August 21, 2019

Been using the product for over a year and I love it. The kit is nice with the gloves, stain barrier and stain remover. The product works better than store bought color and comes in generous amounts. What I hate is the wastefulness of the packing. Each comes in a box with the bottles in molded plastic inside. If you have the end refresher kit it’s times 2. The molded plastic is bigger than it needs to be, possible not needed, adding waste and cost to the packing. Shipping used to be free for all orders now it’s not. If the company reduced its packing costs and helped the environment at the same time it would likely save on shipping. All of this could fit in a smaller box if not for the bulky molded plastic that is not recyclable

77 of 87 people found this review helpful. Did you?

POSTED BY: Tamsin M.
August 13, 2019

Colour initially too dark, then washed out very quickly.

POSTED BY: Tamsin M.
August 13, 2019

My custom colour turned out a very artificial looking dark brunette with red tones, it was meant to be a 'natural golden dark brown' - the golden tones that I did see were through any white hair that I have, these came out much lighter than the rest of my hair - so they looked like highlights amongst the rest of my hair which was very dark. It washed out extremely quickly - within three washes with gentle shampoo it had faded significantly. I contacted customer services about the issues I was having, and they did offer to send the next colour free of charge - but since it washed out so quickly I decided not to continue. They didn't offer a refund of the original colour.

71 of 81 people found this review helpful. Did you?


Response From Our Experts

Tamsin - Thank you for your feedback. We apologize for the disappointing experience you had with our color. We're always looking to improve our service and products, and truly value everything our clients say. We see that you have already worked with one of our Color Experts to resolve your concern. Please let us know if there is anything else we can do to help!

POSTED BY: Virginia B.
June 26, 2019

Really Great Color

POSTED BY: Virginia B.
June 26, 2019

It was the very first time I have colored my own hair with anything other than the John Frieda Foam Color. I was very nervous and it took me several weeks to build up the nerve to try without the help of a friend. Other than making my bathroom look like it was designed by a toddler who loves polka dots, it was pretty easy and my hair color turned out great. I am receiving lots of compliments on it.

23 of 25 people found this review helpful. Did you?

POSTED BY: Rachel P.
July 7, 2019

Perfect color! Exactly what I was looking for!

POSTED BY: Rachel P.
July 7, 2019

The formulated color I received was the perfect color for my skin tone! I’ve been going to many different stylists in my area and no one was able to get it right. Either my requests were ignored or the color was just off. I was really unhappy with my experiences at the local salons. Then I saw an add for eSalon. I decided to give it a try and hopefully I would really be able to pick the color I wanted. My hair looks beautiful and healthy! The color is so natural and rich. I got exactly what I wanted at a much lower price than any of salons I have been to. I’m so happy to finally have a more natural looking color for my skin tone and eye color. My stylist really got it right! ☺️ Highly recommend! ✌🏼

21 of 23 people found this review helpful. Did you?

See all 34,442 client reviews »