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3 women with blonde, brunette, and red hair color

Custom Hair Color Set

Previously known as Made For You Custom Hair Color

Made-to-order custom hair color, individually crafted by a colorist to achieve your ultimate color goal. Includes your unique-to-you color, Personalized Instructions, and everything you need to color at home.

Choose from two delivery options:

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*On a Color Plan, your first order is just $10 and $20 for future orders.

Why does custom matter?

Because every facet of your individual experience is designed specifically for you. Your personal colorist will factor in your color goals, photos, profile, and hair history to precisely craft your color and assign your developer strength. Plus, features like hair length and color background play into how your application instructions are personalized.

Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.


4x Allure award winner.

Voted “Best Home Hair Color” by Allure’s Best of Beauty Awards.

Woman with red hair color


Never premixed or pre-made, our hair dye offers 100% gray coverage and proven long-lasting results. How? It’s formulated and tested by our cosmetic chemists who specialize in the science of color.

At home custom hair color and developer


We've developed pro-inspired tools that'll help you color at home with skilled precision. Combine that with your Personalized Instructions and online access to expert tips, and you've got salon-worthy color.

What’s inside:

  • Your Custom Color
  • Developer & 2 pairs of Non-Latex Gloves
  • Tint Brush for professional application
  • Classic Shampoo & Conditioner Packettes
  • Stain Guard & Stain Remover
  • Personalized Instructions
  • Access to a personal colorist

One-on-one hair color guidance.

Consult with industry-experienced colorists who listen to your needs.

Professional hair colorists at eSalon

Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Color Set, and are available to call when you need extra guidance.

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Get the Look

Client experiences and color journeys.

Client Reviews

POSTED BY: Brenda M.
Sep 17, 2018

I can finally cover greys at home!

POSTED BY: Brenda M.
Sep 17, 2018

The 3 step process achieved an even color and covered my greys without any hot spots! I'm thrilled to be able to completely cover greys at home and achieve a perfectly blended hair color! The color came out a bit darker than I'm used to but I'm still thrilled with the results! Thanks eSalon, this saves me a ton of money and time spent at the salon!

16 of 16 people found this review helpful. Did you?

Sep 22, 2018

Sorry stylist, I found eSalon!!!

Sep 22, 2018

I was a little skeptical at first, how was this any different than store bought color. Let me tell you how I could not have been more wrong! The color isn't itchy, doesn't stain your skin like store bought color, doesn't smell like you spilt a bucket of chemicals on your head and best of all...the color is spot on perfect!! The color remover towelette is the best I've used by far. Good job eSalon!! You've earned my continued business!!

10 of 10 people found this review helpful. Did you?

POSTED BY: Alexandra T.
Sep 22, 2018

2nd time and very happy

POSTED BY: Alexandra T.
Sep 22, 2018

Reviewing my second order of the colour set and cannot be happier. My first was with Colorfill technique, as I had very light full-head highlighted hair, so had to fill in the colour to achieve my desired medium blonde. That was 7 weeks ago and it washed out really well, without a visible line between my highlighted hair, my own roots (I had about 1.5cm before first esalon), and the roots that have grown out since. This second order was Roots + Ends, and it was again very easy to apply, the dye doesn't smell (mine is Demi-Permanent ammonia-free), and looks like glossy oil. The result is vibrant Warm Beige Medium Blonde, my own 3cm naturally medium blonde roots have been blended very well with the lighter previously highlighted hair. The colour has been adjusted to include a bit of ash and looks exactly how I described it in my adjustment request - a bit of caramel, a bit of beige, a bit like antique blonde. For the next order, I will either keep the same colour, or adjust to Cool Beige. Very happy with the whole service and would highly recommend.

5 of 5 people found this review helpful. Did you?

POSTED BY: Charlotte V.
Nov 14, 2018

Love this product!

POSTED BY: Charlotte V.
Nov 14, 2018

I was a customer years ago and loved the product then. My color was Copper Mahogany. The only reason that I discontinued using it was that I wanted to go back to blonde highlights all over and needed to go back to a professional. Called Customer Service and they were wonderful. It was no problem and I was told that my file would be kept on hand in case I wanted to return. Just recently I wanted to change back to Red. My professional colorist did a great job with the change but she moved out of the area. Took a chance with someone new and she totally botched it. It was dull and not the color I wanted and I got to pay $75. I certainly didn't want her to try to fix it. Thought to myself, "I can do better than this and pay a lot less money." Let's see if eSalon is still as good as before. So I called Customer Service and was treated just as graciously as years ago. My file was still active so I took the steps to order again and resume auto-delivery. I could have elected to keep my old formula but I wanted to tweak it a little. Some of the names have changed but the product quality and delivery are still A1A. I was thrilled with the results and paid a LOT less money!! The instructions were thorough and easy to follow. If you're tired of paying someone a boat load of money to color your hair or you're not satisfied with what you can pick up in the drug store, This is definitely worth it!!!!

4 of 4 people found this review helpful. Did you?

POSTED BY: Annette M.
Sep 24, 2018

eSalon hair color loves my hair!

POSTED BY: Annette M.
Sep 24, 2018

I have been using eSalon hair color for 6 years now and my hair loves it! I'm 53 and my hair is to my waist. It's thick and healthy. eSalon's color specialist's made the perfect color I've been looking for. Red or Auburn hair is hard to match in person and they matched mine from a picture online! I get compliments all the time on my natural red hair. I was born a red head and thanks to eSalon I'm staying one for a very long time.

4 of 4 people found this review helpful. Did you?

See all 28,088 client reviews »

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