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3 women with blonde, brunette, and red hair color

Custom Hair Color Set

Previously known as Made For You Custom Hair Color

Made-to-order custom hair color, individually crafted by a colorist to achieve your ultimate color goal. Includes your unique-to-you color, Personalized Instructions, and everything you need to color at home.

Choose from two delivery options:

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*On a Color Plan, your first order is just $10 and $20 for future orders.

Why does custom matter?

Because every facet of your individual experience is designed specifically for you. Your personal colorist will factor in your color goals, photos, profile, and hair history to precisely craft your color and assign your developer strength. Plus, features like hair length and color background play into how your application instructions are personalized.

Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.


4x Allure award winner.

Voted “Best Home Hair Color” by Allure’s Best of Beauty Awards.

Woman with red hair color


Never premixed or pre-made, our hair dye offers 100% gray coverage and proven long-lasting results. How? It’s formulated and tested by our cosmetic chemists who specialize in the science of color.

At home custom hair color and developer


We've developed pro-inspired tools that'll help you color at home with skilled precision. Combine that with your Personalized Instructions and online access to expert tips, and you've got salon-worthy color.

What’s inside:

  • Your Custom Color
  • Developer & 2 pairs of Non-Latex Gloves
  • Tint Brush for professional application
  • Classic Shampoo & Conditioner Packettes
  • Stain Guard & Stain Remover
  • Personalized Instructions
  • Access to a personal colorist

One-on-one hair color guidance.

Consult with industry-experienced colorists who listen to your needs.

Professional hair colorists at eSalon

Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Color Set, and are available to call when you need extra guidance.

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Get the Look

Client experiences and color journeys.

Client Reviews

POSTED BY: Jennifer S.
Aug. 3, 2018

Absolutely perfect!

POSTED BY: Jennifer S.
Aug. 3, 2018

The quality of this hair color is amazing! It left my hair feeling sooo soft and looking super shiny! The actually color itself came out great! I love how you can customize it to get the exactly color you want. The only thing is that I wish there was an option to get just a little bit bigger amount of color, I have super super thick hair that tends to soak hair dye up, I always need about a bottle and 1/4. It was a good amount though for anyone with normal textured hair! Overall, this is the perfect solution to ditch the box dye but still not have to make a trip to the salon every time you need a freshen up!

68 of 71 people found this review helpful. Did you?

POSTED BY: Charlotte H.
July 24, 2018

Great colour system

POSTED BY: Charlotte H.
July 24, 2018

I've not dyed my hair at home for years and have long relied on salons - but prices have been creeping up to extortionate levels, so thought I'd give eSalon a try. The custom colour mix with DIY prices really appealed to me and I have to say I'm really impressed! From start to finish, the service was great - my colourist got in touch and checked I understood the hair colour outcome before they mixed and shipped my dye. The parcel was delivered WAY before the estimated delivery date, which was fab. It came really well presented, although some items had slipped out of their packing trays, but nothing was damaged and I liked that the tint wash I ordered was in a separate protective pouch, so if it did leak it didn't go on all the other products. Application of the dye was easy - the brush provided was brilliant and the two step process for all over colour was similar to my experience in the salon, so roots and ends are dyed properly. I was left with shiny, even colour and I'd even say my hair felt smoother / straighter! Highly recommended.

21 of 21 people found this review helpful. Did you?

July 21, 2018


July 21, 2018

Love love love the results! Better than salon results! My hair is super long and gray roots we’re getting out of hand. ESalon covered all the gray and blended perfectly with the test of my hair. I’m so thrilled about that! Unfortunately I missed the roots at the back crown, but it’s underneath and not noticeable... so I’ll get help from a friend next time 😀 Color is so vibrant it’s crazy! Not dull at all. I also purchased the tint rinse and use it every week. Keeps my hair looking great! Love it!! I am complimented on my hair almost every time I’m out. I NEVER heard that when it professionally done!!! I will never buy a store box color again or spend $150 or more to have it colored professionally. Of course I’ve pissed off my stylist... she still has to trim the dead ends so I didn’t completely fire her 😀 Thankyou esalon!!

76 of 82 people found this review helpful. Did you?

POSTED BY: jaygee
July 30, 2018

Brassed off

POSTED BY: jaygee
July 30, 2018

I had stripped colour from my hair as I had lost the battle with my Grey's,so I sent pics and described what I needed ,which was to calm /remove residual brassy tones from hair ,and to go more towards a cool yet blonde shade whilst maintaining my previous highlights.result? Fantastic! Brassy tones,gone. Highlights,still visible and naturally blending into a meld of blended beige/ash. Amazing really considering I had / gone ash brown,then auburn(yep) then stripped ALL colour back to naked yukky greying yellow in the last hair condition is amazing/ full of body ,glossy,soft. Thanks so much to Freddy for giving a good guide to my finished colour,reassuring and perfect.

13 of 13 people found this review helpful. Did you?

POSTED BY: Happy Jovi
July 27, 2018

I received so many compliments!

POSTED BY: Happy Jovi
July 27, 2018

I was a little nervous at first because I remember trying to dye my own hair in my early 20’s and it was an absolute disaster! Lol! But now in my early 40’s my greys are peaking out just a tiny bit more often and I’m not into going to the salon for something I know I can do myself for a ton less $$ and in a lot less time. Also, I like being able to change up my color. I watched all the “how-to” videos and when it was all done, my hubby came home and commented on how great my hair looked and that he loved the color. He never said anything before when I went to my usual place. So this was awesome. Even my sister and friends noticed! Can’t wait to try the highlights! If esalon ends up doing videos on how to cut my own hair, I would be even more happy than I already am. Thanks!!

19 of 20 people found this review helpful. Did you?

See all 27,708 client reviews »

Sunkissed highlights?
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Add radiant dimension to your
color with Light Set.

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