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Let's Fix That!

Get your custom blend for just $10!

Custom Hair Color Set

Made-to-order custom hair color, individually crafted by a colorist to achieve your ultimate color goal. Includes your unique-to-you color, Personalized Instructions, and everything you need to color at home.

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*On a Color Plan, your first order is just $10 and $20 for future orders.

Why does custom matter?

Because every facet of your individual experience is designed specifically for you. Your personal colorist will factor in your color goals, photos, profile, and hair history to precisely craft your color and assign your developer strength. Plus, features like hair length and color background play into how your application instructions are personalized.

Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.


5x Allure award winner.

Voted “Best Home Hair Color” by Allure’s Best of Beauty Awards.

Woman with red hair color


Never premixed or pre-made, our hair dye offers 100% gray coverage and proven long-lasting results. How? It’s formulated and tested by our cosmetic chemists who specialize in the science of color.

At home custom hair color and developer


We've developed pro-inspired tools that'll help you color at home with skilled precision. Combine that with your Personalized Instructions and online access to expert tips, and you've got salon-worthy color. SEE OUR AWARDS »

What’s inside:

  • Your Custom Color
  • Developer & 2 pairs of Non-Latex Gloves info
  • Tint Brush for professional application
  • Classic Shampoo & Conditioner Packettes
  • Stain Guard & Stain Remover
  • Personalized Instructions
  • Access to a personal colorist

One-on-one hair color guidance.

Consult with industry-experienced colorists who listen to your needs.

Professional hair colorists at eSalon

Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Color Set, and are available to call when you need extra guidance.

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Client experiences and color journeys.

Client Reviews

August 21, 2019

Love the product hate the packing

August 21, 2019

Been using the product for over a year and I love it. The kit is nice with the gloves, stain barrier and stain remover. The product works better than store bought color and comes in generous amounts. What I hate is the wastefulness of the packing. Each comes in a box with the bottles in molded plastic inside. If you have the end refresher kit it’s times 2. The molded plastic is bigger than it needs to be, possible not needed, adding waste and cost to the packing. Shipping used to be free for all orders now it’s not. If the company reduced its packing costs and helped the environment at the same time it would likely save on shipping. All of this could fit in a smaller box if not for the bulky molded plastic that is not recyclable

243 of 266 people found this review helpful. Did you?

August 24, 2019

My hair has never looked healthier, or as shiny, with such a beautiful color!

August 24, 2019

I was skeptical about ordering color online because I am 52 years old and have fine red hair and red color can go really bad really fast, but from the first order my hair has had the perfect color without looking fake. It doesn’t fade and I can even stretch my orders to every 3 months or when I’m beginning to see the dull roots. I’ve noticed with each recolor it only gets prettier and healthier looking. I knew I was onto something when I got my last haircut. My stylist (who has been doing my haircuts and color for over 12 years) was blowing out my hair and said “I just love this color.” I never mentioned it was eSalon or that I was coloring it myself. It looks so natural and appropriate for me. Previously I had started to lighten my hair to a very light strawberry blonde with highlights to hide the grays, but it never looked quite right on me. My custom blended color is amazing. I just added a new pic (not my favorite picture but it shows off my beautiful hair color and shine) to my profile to see the progression from dull and frizzy to my now beautiful, shiny red. I LOVE my color!

31 of 34 people found this review helpful. Did you?

POSTED BY: Tamsin M.
August 13, 2019

Colour initially too dark, then washed out very quickly.

POSTED BY: Tamsin M.
August 13, 2019

My custom colour turned out a very artificial looking dark brunette with red tones, it was meant to be a 'natural golden dark brown' - the golden tones that I did see were through any white hair that I have, these came out much lighter than the rest of my hair - so they looked like highlights amongst the rest of my hair which was very dark. It washed out extremely quickly - within three washes with gentle shampoo it had faded significantly. I contacted customer services about the issues I was having, and they did offer to send the next colour free of charge - but since it washed out so quickly I decided not to continue. They didn't offer a refund of the original colour.

107 of 127 people found this review helpful. Did you?


Response From Our Experts

Tamsin - Thank you for your feedback. We apologize for the disappointing experience you had with our color. We're always looking to improve our service and products, and truly value everything our clients say. We see that you have already worked with one of our Color Experts to resolve your concern. Please let us know if there is anything else we can do to help!

POSTED BY: Pamela M.
July 21, 2019

Hair color

POSTED BY: Pamela M.
July 21, 2019

Good on hair color and ease. Highlighter? Nightmare!! They make it look soooo easy. Just about ruined my shower stall at home after rinsing high lighter. Still scrubbing. Shampoo and conditioner leave my hair feeling heavy. Just never got around to posting a review. I watched video on high lights, et all and know for a fact that person was experienced and had help if needed. Well, we all do not have that luxury. Love ESalon but not believing “ezness” of use.

16 of 20 people found this review helpful. Did you?

POSTED BY: Encarnita A.
August 23, 2019


POSTED BY: Encarnita A.
August 23, 2019

I found it had a stronger smell. It adhered really strong to my scalp. Never happened like that before. Would you consider including two stain towelettes for black color? This is the first hair color I use that lasts beautifully. I am very fair, would adding only a few drops red be wise, or I should leave it alone? Thanks for the great product!

10 of 12 people found this review helpful. Did you?

See all 34,863 client reviews »