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Made-to-order custom hair color, individually crafted by a colorist to achieve your ultimate color goal. Includes your unique-to-you color, Personalized Instructions, and everything you need to color at home.
Because every facet of your individual experience is designed specifically for you. Your personal colorist will factor in your color goals, photos, profile, and hair history to precisely craft your color and assign your developer strength. Plus, features like hair length and color background play into how your application instructions are personalized.
Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.
We’re committed to getting your color just right. Not head over heels? It’s on us.
6x Allure Best of Beauty winner.
Voted “Best Home Hair Color” by Allure’s Best of Beauty Awards.
RICH, LONG-LASTING COLOR.
Never premixed or pre-made, our hair dye offers 100% gray coverage and proven long-lasting results. How? It’s formulated and tested by our cosmetic chemists who specialize in the science of color.
PROFESSIONAL RESULTS.
We've developed pro-inspired tools that'll help you color at home with skilled precision. Combine that with your Personalized Instructions and online access to expert tips, and you've got salon-worthy color.
SEE OUR AWARDS »
First order gift: Tint Brush for professional application.
Classic Shampoo & Conditioner Packettes
Stain Guard & Stain Remover
Personalized Instructions
Access to a personal colorist
One-on-one hair color guidance.
Consult with industry-experienced colorists who listen to your needs.
Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Color Set, and are available to call when you need extra guidance.
I agree about the changes not doing well for gray coverage
POSTED BY:
Cynthia E.
January 16, 2022
Until I saw the other recent reviews, I thought my gray was starting to be persistent on their own. I absolutely agree that now, after their color formula changes and after only 2 weeks, my grays come in strong. I usually color every 3 weeks. The grays that come in after 3 weeks with the previous formula were not as obvious as the grays that are now showing after just 2 weeks. Very disappointed and expect to see a change back soon.
84 of 85 people found this review helpful. Did you?
Cynthia - We are sorry to hear that you were disappointed by the gray coverage of your recent color application. Your results are important to us, and we take our Color Happiness Guarantee seriously. Please be on the lookout for an email from our color specialists to get this resolved for you right away. We truly appreciate your feedback and the opportunity for us to make it right!
POSTED BY:
Sharon K.
March 21, 2022
HAVE YOU CHANGED MY FORMULA?
POSTED BY:
Sharon K.
March 21, 2022
The last couple of my custom color sets haven't been consistent! Particularly the last one I used that was prepared on October 4, 2021. It didn't cover my gray, it appeared that the formula did not blend together so easily and my results were bad coverage, not as rich in color as I usually have. I felt the result was very disappointing! I don't know if another consultation is in order? I'm thinking about changing color to match more with my roots? I really don't know what to do at this point. I have one more box that had been made for me. I guess I'll see what happens with it.
518 of 546 people found this review helpful. Did you?
My very first time colouring my hair I'm not going to lie I was terrified
It was so easy to do my hair is quiet long I watched all the video's on how to colour at home nice and easy to follow instructions. Order was beautifully presented in a pretty box can wait to colour my hair again, my hair colour covered really well (did have highlights from hairdressers) can't see them now blended in nicely. Also ask for advice if you are unsure I got a phone call to help with choosing right colour so helpful. Thank you.
59 of 63 people found this review helpful. Did you?
Of course I was skeptical and nervous, I haven’t dyed my hair in many years and certainly not by myself since I was a teenager. I’m 36 and noticed my first few grays and needed to do something about it. After a few Google searches i found this place. The directions were easy and I LOVED how I could stick it to my mirror. I made zero mess in my bathroom bc that stuff DID NOT DRIP! My shower has not a single
Stain. And most importantly…. My hair looks incredible and not a single gray to worry about. Going to tell my mom and friends. I just wanted to say again HOW EASY it was, the directions were simple and clear.
25 of 26 people found this review helpful. Did you?
Rachel - Thank you for your feedback, and we are so happy to hear that you are enjoying your eSalon color and experience! We love being able to help our clients achieve beautiful, salon-quality results at home. We look forward to blending your next color soon!
POSTED BY:
Deborah H.
January 13, 2022
Custom colour
POSTED BY:
Deborah H.
January 13, 2022
I've lost count how many compliments I've received. 100% better than anything shop bought. I can tell its a salon product. Absolutely love the custom colour that was chose for me. Dark copper brown. In the past I've tried copper dyes from chemist and its never shown up on my hair. I've never subscribed to anything never wanted to commit but I'm so please with esalon I've subscribed.
29 of 33 people found this review helpful. Did you?
Our tested-tried-&-true color formula only contains the highest-quality ingredients and pigments. It’s how we get superior gray coverage and rich, long-lasting results.
Vitamin E conditions and adds antioxidants to hair and scalp.
Provitamin B5 and Chamomile moisturizes and softens dry hair.
Keratin fortifies to increase strength of hair.
Silk Amino Acid hydrates and helps prevent moisture loss.
Soybean Protein improves overall texture and feel.
Aloe Vera makes hair supple while adding shine.
Wheat Protein smooths cuticle and boosts strength.
We believe your unique beauty is one of a kind, so it’s only natural that your hair color is too.
At eSalon, a personal colorist crafts a specific color formulation to meet your specific needs and provide you with long-lasting, salon-quality results. They take everything into account: from your color history and percentage of gray, to your hair length.
And voilà, your Color Set arrives at your door, complete with Personalized Instructions for easy at-home application.
How much hair color will I receive?
Each Color Set includes just the right amount of hair color needed to achieve your color goal. That means you’ll receive either one or two bottles depending on your hair length, thickness or desired look. Your colorist will advise how to apply, so you’re all set in that department.
Can I save any remaining color for my next application?
Unfortunately, no. Since every one of our hair color bottles is freshly dispensed (and never sitting on a shelf), we can only guarantee the best results with immediate use.
How do I know if I am selecting the right color in my Color profile?
If you ever have any doubts on your selection, be sure to include a photo of your current color. Your colorist will review your photo and make any adjustments needed. And always feel free to give us a call. We’re available to hear you out and help you out.
How often should I color my hair?
That depends on your gray coverage, vibrancy, hair growth cycle, and overall maintenance. If you are not sure, your colorist can advise on a schedule that will best suit your individual needs.
Do you offer permanent or demi-permanent color?
Yes. Our Permanent hair color provides the longest-lasting results and is recommended for gray coverage or a color with intense tones. Our Demi-Permanent hair color is recommended for those with less than 25% gray hair. Lasting up to 24 washes, it’s ideal for refreshing previously color-treated hair or blending gray in naturally.
It’s simple: With great care comes great color. All of our products contain color-care ingredients that work together to do at least one of the following:
PROTECT
Works to safeguard hair against daily damage and color-fade.
SHIELD
Creates a preventative barrier from external color and cuticle aggressors.
NOURISH
Provides essential nutrients to help maintain radiant health.
REPLENISH
Revitalizes and restores hair back to its natural, happy state.
REINFORCE
Strengthens weakened hair to promote durability for the long run.
