The year’s not over yet—there’s still time for a hair transformation. Whether you want to switch up your hair color, hairstyle, or hair care routine, our experts have rounded up some of the hottest hair trends to try right now. 

“2025’s hair trends are all about showing up as your best self, however that looks for you,” shares Ally Meadows, Licensed Stylist and eSalon Education Manager. “No matter the final look, people want color, care, and style that they can really make their own.”

From luxurious hair colors to game-changing ingredients, read on to discover the trends that are dominating 2025.

Hair Color Trends

Mocha Mousse

Channeling the Pantone color of the year, Mocha Mousse is undoubtedly one of 2025’s shades to look out for. It’s a rich, warm brown with just a hint of coolness that perfectly complements the move towards understated luxury. Whether you have naturally dark hair and want to see some dimension or are just looking to play with a sophisticated shade of brunette, this trending hair color is perfect for the subtle standout. 

Ready for a delicious hair color that’s 100% you? Get started with a custom Mocha Mousse hair color made by one of our licensed colorists. You can make this color as soft or as rich as you like to match your exact vibe. Just tell us your color goals and we’ll handle the rest.

Moody Auburn

So far this year, sultry red hair colors are taking the cake as some of the most sought-after shades. Our pick for first place? Moody Auburn. This deep red meets brunette hue offers a lot of flexibility to flatter most skin tones and eye colors while not skimping on the drama. It gives your look that “ooh-la-la” finish that makes you the center of attention. 

To make Moody Auburn your own, our team of licensed colorists can create the perfect shade for you. Want to go bold? Ask your colorist for more red in your custom blend. For a softer look, ask them to up the brunette tones—whatever you want, we can make your Moody Auburn dreams a reality. 

Hair Style Trends

Glass Hair

Let’s be real—everyone wants that silky, reflective finish to their hair that has earned the name Glass Hair. When your hair has that ultra-glossy look, it exudes health and wellness. Glass Hair often has very little breakage from root to tip and has an otherworldly shine that draws people in. 

To achieve your glassy goals, focus on hydration and damage prevention. Make sure to incorporate a deeply nourishing hair mask into your weekly routine and look for products that offer bonding to help repair and prevent the signs of stress. For extra credit, smooth a shine-boosting oil over your strands to give them that last bit of sparkle.

Natural Texture

Being yourself has never been more in style. Embrace the Natural Texture trend by focusing on overall hair wellness. Many people often assume that rocking your natural hair instantly implies curly hair—but it’s really about working with what you’ve got and loving the hair you have. 

Whether you have pin-straight hair or bouncy curls, investing in a custom hair care routine may be your ticket to #hairgoals. When your hair care is personalized to your exact hair type, lifestyle, and needs, you can focus on more than one benefit to get your dream hair. So put down the hot tools and show the world the real you.

Hair Care Trends

Minoxidil

Hair growth is hands down one of the biggest trends in hair care right now—and Minoxidil is going mainstream. Minoxidil has long been a favorite ingredient in over-the-counter hair regrowth treatments but has only recently become a household name. It is one of the few FDA-approved ingredients for treating hair loss and does not require a prescription, making it an attractive option for anyone dealing with hair thinning. 

If you are struggling with hair loss or thinning, the eSalon Hair Regrowth Treatment uses 2% Minoxidil to help regrow the hair you love in just a few months. All it takes is a few sprays a day for growth you can see and confidence you can feel.

Peptides

Most hair care experts agree that scalp care is hair care. Now that caring for your scalp is becoming more commonplace, we’re seeing more and more Peptides in hair care products. Peptides have been a popular skincare ingredient for years, mostly due to their anti-aging and skin-plumping attributes but they may also have many benefits for the skin under your hair. 

When used as part of your hair care routine, Peptides (like Biotin-GHK in the eSalon Densifying Scalp Serum) may stimulate collagen and elastin production, improving blood circulation to the hair follicles, and potentially reducing inflammation. This can lead to thicker, stronger hair, reduced hair loss, and a healthier scalp environment.

Hair trends may come and go, but 2025 is proving to be a year of self-expression and self-care. From the colors we choose to the way we style and care for our hair, it’s all about finding what makes us feel confident, comfortable, and authentically ourselves. Whether you’re ready for a bold change or just want to fine-tune your routine, there’s still plenty of time this year to experiment, have fun, and make your look truly your own—with a little help from the pros at eSalon.