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Our custom Color Set has won its 7th Allure Best of Beauty Award! Shop now

7x Allure Best of Beauty Award winner! Shop now

Exclusive Updates

Moisture Color Care Shampoo


266 mL / 9 fl oz

Ultra-luxe, nutrient-dense shampoo that gently cleanses while boosting hydration.

They're better together. Get our Moisture Shampoo + Conditioner Duo SHOP NOW »


Your daily dose of hydration.

This deeply-nourishing, sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES)-free shampoo is the answer to stressed-out strands. And did we mention hydration? With superstar ingredients like lightweight avocado oil and quinoa, you'll boost moisture (and protect color) with every wash. See our colorist-approved tips on how to wash color-treated hair here »

Apply to wet hair and scalp, gently massaging in from roots to ends. Rinse thoroughly and follow with conditioner.

  • Gently cleanses
  • Adds moisture
  • Nourishes and softens

We use ingredients that prolong and enrich your shade through a Five-Factor Approach.

Moisture Color Care Shampoo includes the following factors:

  • Protect

  • Replenish

Client Reviews

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