Shopping Bag
{{displayTitle(item, true)}}
{{item.translated_name}}
{{getVariationType(item.variation_type)}}: {{item.variation_name}}
{{benefitsWithLabel(item)}}
{{fragranceWithLabel(item)}}
{{getHairColorVariation(item.dye_type)}}
- {{item.qty}} + remove
Included
{{showPrice($index)}}
{{showFullPrice($index)}}
{{removedItemText(displayTitle(item, true))}} undo
Your Shopping Bag is Empty.
Let's Fix That!

10x Allure Best of Beauty winner! Shop award-winning color.

10x Allure Best of Beauty winner! Shop now

Exclusive Updates
×
< ALL HAIR PRODUCTS

AURA Pigment Primer

$7.50

148 mL/5 fl oz

Like a makeup primer for your hair, this porosity equalizing spray helps you achieve a seamless hair color application while also enhancing shine and manageability.

Qty:

1

Primed & ready.

Prep your hair for flawless color with the AURA Pigment Primer. This lightweight, porosity-equalizing spray helps create a uniform surface by binding to weak spots in the hair, allowing hair color to absorb more evenly for consistent, vibrant results. Infused with shine-enhancing and smoothing ingredients, it not only improves color performance but also leaves hair softer, more manageable, and radiant. Perfect for all hair types, this easy-to-use primer is the key to elevating your at-home color routine with professional-level polish.

Before hair color application:
Spray evenly throughout dry hair. Comb through from roots to ends, and follow with color application as instructed in your personalized instructions.
As a pre-shampoo treatment: Spray evenly onto dry hair. Comb through from roots to ends. Wet hair, then shampoo and condition as normal.

  • Primes hair for even hair color application
  • Can be used as a pre-shampoo detangling treatment
  • Gentle, lightweight formula
  • Cruelty-free product
  • Paraben-, SLS-, and SLES-free
  • Packaging made with recycled materials
Water/Aqua/Eau, Glycerin, Propylene Glycol, Aloe Barbadensis Leaf Juice, Amodimethicone, Caprylyl Glycol, Polyquaternium-55, Disodium EDTA, Sorbic Acid, Trideceth-12, Cetrimonium Chloride, Phenoxyethanol, Polysorbate 20, Citric Acid, Potassium Sorbate, Sodium Benzoate

Like it? Share It!