Shopping Bag
{{displayTitle(item, true)}}
{{item.translated_name}}
{{getVariationType(item.variation_type)}}: {{item.variation_name}}
{{benefitsWithLabel(item)}}
{{fragranceWithLabel(item)}}
{{getHairColorVariation(item.dye_type)}}
- {{item.qty}} + remove
Included
{{showPrice($index)}}
{{showFullPrice($index)}}
{{removedItemText(displayTitle(item, true))}} undo
Your Shopping Bag is Empty.
Let's Fix That!

10x Allure Best of Beauty winner! Shop award-winning color.

10x Allure Best of Beauty winner! Shop now

Exclusive Updates
×
< ALL HAIR PRODUCTS

AURA Pigment Primer

$7.50

148 mL/5 fl oz

Like a makeup primer for your hair, this porosity equalizing spray helps you achieve a seamless hair color application while also enhancing shine and manageability.

Qty:

1

Primed & ready.

Prep your hair for flawless color with the AURA Pigment Primer. This lightweight, porosity-equalizing spray helps create a uniform surface by binding to weak spots in the hair, allowing hair color to absorb more evenly for consistent, vibrant results. Infused with shine-enhancing and smoothing ingredients, it not only improves color performance but also leaves hair softer, more manageable, and radiant. Perfect for all hair types, this easy-to-use primer is the key to elevating your at-home color routine with professional-level polish.

Before hair color application:
Spray evenly throughout dry hair. Comb through from roots to ends, and follow with color application as instructed in your personalized instructions.
As a pre-shampoo treatment: Spray evenly onto dry hair. Comb through from roots to ends. Wet hair, then shampoo and condition as normal.

  • Primes hair for even hair color application
  • Can be used as a pre-shampoo detangling treatment
  • Gentle, lightweight formula
  • Cruelty-free product
  • Paraben-, SLS-, and SLES-free
  • Packaging made with recycled materials
Water/Aqua/Eau, Glycerin, Propylene Glycol, Aloe Barbadensis Leaf Juice, Amodimethicone, Caprylyl Glycol, Polyquaternium-55, Disodium EDTA, Sorbic Acid, Trideceth-12, Cetrimonium Chloride, Phenoxyethanol, Polysorbate 20, Citric Acid, Potassium Sorbate, Sodium Benzoate

Like it? Share It!

This website uses cookies

This website uses cookies and similar technologies to operate our site and services, optimize the website, monitor sessions, enhance your experience, and for marketing. These technologies may monitor your use of the site and share that information with third parties, including for analytics, social media, and advertising purposes. For more info, including on data retention, see the privacy notices linked below. Click “Cookie Settings” to opt-out of certain advertising cookies. By accessing or using the website, you agree to the use of cookies to collect and share your information, and to our Terms of Use (including arbitration & class waiver terms), Privacy Policy and (for California residents) the CA Privacy Notice.