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JOICO Defy Damage Protective Masque


150 mL / 5.1 fl oz

This bond-building treatment offers less breakage, protection from heat styling, color longevity, and visibly healthier hair.


The hair healer.

Bask in protection from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that leads to dry, dull, lackluster locks with this replenishing masque. This breakthrough, bond-strengthening treatment transforms each strand into healthy hair you can instantly see and feel. After one use, you’ll experience irresistible salon-quality results, making this the perfect daily and weekly routine for dry, damaged hair.

Apply to damp hair. Leave-in for up to 5 minutes. Rinse thoroughly.

  • Helps restore broken hair bonds
  • Deeply replenishes hair without weighing it down
  • Proactively builds hair’s resistance to damage
  • Leaves hair soft, shiny and healthy-looking