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See Why We're a
Four-Time Allure
Award Winner

Your first custom hair color is just $10.
Overall Rating: 4.3 out of 5

Color Made Your Way

It's simple: one-size-fits-all drugstore hair color just doesn't work for everyone. Our expert colorists use groundbreaking technology to individually craft rich, long-lasting hair color made especially for you and with superior gray coverage. Plus, we deliver your custom color directly to your door. Get your first custom color for 50% off, at just $10.

How It Works

Step 1

Create a profile and tell us
your hair color goals.

Step 2

Experts blend your
custom color.

Step 3

Made-for-you hair color.
Delivered to your door.

What Our Clients Say

“It was love at first try! It
was easy! I've been a
superfan ever since.”
Client since 2013
“Awesome color that I
can apply whenever I
need it.”
Client since 2014
“I'm obsessed with eSalon. I
love my hair color — it's
changed my life.”
Client since 2013



We're committed to your color happiness. Reformulate or adjust your order anytime. Not 100% satisfied? It's on us.
“The finished result was
so flattering and natural, it was
like the shade was made for us
—because it was.” ALLURE 2017

Our expert colorists know that one-size-fits-all drugstore hair color can’t possibly work for everyone. So we craft each color—made-to-order—using the precise formula for your unique hair color goals.

Our advanced professional-grade formulas deliver superior gray coverage, along with rich, long-lasting hair color. The personalized pigment even has your name on the bottle, because it’s made just for you. And we deliver it right to your door with everything you need to color at home with confidence.

See why industry insiders are raving. Get your first custom color for just $10 (50% off!)