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9x Allure Best of Beauty winner! Shop award-winning color.

9x Allure Best of Beauty winner! Shop now

See Why We're a
Four-Time Allure
Award Winner

Your first order is just $26.
4.1 out of 5 (66,516 Client Reviews)

Color Made
Your Way

 

It's simple: one-size-fits-all drugstore hair color just doesn't work for everyone. Our expert colorists use groundbreaking technology to individually craft rich, long-lasting hair color made especially for you and with superior gray coverage. Plus, we deliver your custom color directly to your door. Get your first custom color for 20% off, at just $26.
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Made for You
Custom Hair Color…
was inspired by the idea that high-quality, beautiful hair color can be achievable without the one-size-fits-all approach of boxed color or excessive expense of salons. Our color is made with professional-grade pigments to deliver rich, long-lasting results and superior gray coverage.
Our expert colorists…
create your unique made-to-order formulation that provides the best possible result for your individual hair goals. They select from over 15,000 pigment variations and take everything into account: from previous colorings, percentage of gray, hair length/texture and your skin tone.

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