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9x Allure Best of Beauty winner! Shop award-winning color.

9x Allure Best of Beauty winner! Shop now

New Client Special

Your First Order is Just $26 (20%off!)

Experience professional-grade color,
crafted specifically for you.
“The finished result was so flattering and natural, it was like the shade was made for us—because it was.”
-Allure 2017

It's As Easy As…

Step 01

Create a profile and tell usyour hair color goals.

Step 02

Experts blend yourcustom color.

Step 03

Made-for-you hair color.Delivered to your door.

Made for You
Custom Hair Color…
was inspired by the idea that high-quality, beautiful hair color can be achievable without the one-size-fits-all approach of boxed color or excessive expense of salons. Our color is made with professional-grade pigments to deliver rich, long-lasting results and superior gray coverage.
Our expert colorists…
create your unique made-to-order formulation that provides the best possible result for your individual hair goals. They select from over 15,000 pigment variations and take everything into account: from previous colorings, percentage of gray, hair length/texture and your skin tone.

Before & After

See our custom hair color in action below

What Our Clients Are Saying

AS SEEN IN

  • Allure
  • Forbes
  • Harper's Bazaar
  • O, The Oprah Magazine
  • InStyle
  • Refinery29
  • Inc.
We’re committed to getting your color just right. Not head over heels? It’s on us.
CREATE MY CUSTOM COLOR »

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