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4.3 out of 5 (40,077 Ratings | 24,205 Client Reviews)
“The finished result was so flattering and natural, it was like the shade was made for us—because it was.”
-Allure 2017

Our expert colorists know that one-size-fits-all drugstore hair color can’t possibly work for everyone. So we craft each color—made-to-order—using the precise formula for your unique hair color goals.

Our advanced professional-grade formulas deliver superior gray coverage, along with rich, long-lasting hair color. The personalized pigment even has your name on the bottle, because it’s made just for you. And we deliver it right to your door with everything you need to color at home with confidence.

See why beauty industry insiders are raving. Get your first custom color for just $10 (50% off!)

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