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9x Allure Best of Beauty winner! Shop award-winning color.

9x Allure Best of Beauty winner! Shop now

See Why We're a
Four-Time Allure
Award Winner

Your first order is just $26.
4.1 out of 5 (66,615 Client Reviews)

Color Made
Your Way

 

It's simple: one-size-fits-all drugstore hair color just doesn't work for everyone. Our expert colorists use groundbreaking technology to individually craft rich, long-lasting hair color made especially for you and with superior gray coverage. Plus, we deliver your custom color directly to your door. Get your first custom color for 20% off, at just $26.
GET STARTED »

How It Works

01

Create a profile and tell us
your hair color goals.

02

Experts blend your
custom color.

03

Made-for-you hair color.
Delivered to your door.

What Our Clients Are Saying

At home custom hair color and developer

Everyone is different, and what comes in a premade hair color bottle just doesn’t work for everyone. So we craft each and every color—made-to-order—using a precise formula, tailored to your unique hair color goals.

Our advanced professional-grade formulas deliver superior gray coverage, along with rich, long-lasting hair color. Your custom color even has your name on the bottle, because it’s made just for you and no one else. Plus, we deliver it right to your door with everything you need to color at home with confidence.

Find out what beauty industry insiders are raving about. Get your first custom hair color for just $26 (20% off!)

We’re committed to getting your color just right. Not head over heels? It’s on us.
CREATE MY CUSTOM COLOR »

AS SEEN IN

  • Allure
  • Forbes
  • Harper's Bazaar
  • O, The Oprah Magazine
  • InStyle
  • Refinery29
  • Inc.
Made for You
Custom Hair Color…
was inspired by the idea that high-quality, beautiful hair color can be achievable without the one-size-fits-all approach of boxed color or excessive expense of salons. Our color is made with professional-grade pigments to deliver rich, long-lasting results and superior gray coverage.
Our expert colorists…
create your unique made-to-order formulation that provides the best possible result for your individual hair goals. They select from over 15,000 pigment variations and take everything into account: from previous colorings, percentage of gray, hair length/texture and your skin tone.

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