Hair color,
made for you.
Award-winning home hair color,
shipped to your door. Try it for $10.
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Award-winning home hair color,
shipped to your door. Try it for $10.
Tell us about your hair history and ultimate color goal. Add a pic of your current look to go the extra mile.
Your personal colorist individually crafts your blend, factoring in everything from your features to your hair type.
Your Color Set arrives with step-by-step personalized instructions and everything you need to color at home.
We literally make your color from scratch.
Every facet of your experience is designed specifically for you. Even the bottle itself is individually dispensed and labeled with your name + the date we made it.
SEE WHY CUSTOM MATTERS »The first indie beauty brand to ever win the category, our Color Set won the Allure Best of Beauty Award not once, but five times.
TAKE A LOOK »We don’t just say goodbye after we send your color. We stick by your side throughout your color journey—checking in, offering guidance, and making sure you’re tickled (insert color here).
DISCOVER OUR STORY »
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Sybil H.
CLIENT SINCE 2013
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Natalie W.
CLIENT SINCE 2013
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Have an expert apply your color, while getting a step-by-step lesson on how to DIY like the pros.
BOOK AN APPOINTMENT »Apply multidimensional, kissed-by-the sun highlights with our home highlighting kit, Light Set.
DISCOVER LIGHT SET »Products that care for color. No more choosing between stylers and keeping your shade safe.
SHOP NOW »AS SEEN IN
Real people. Real gorgeous hair color.