67,054 Verified Client Reviews | 
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                  Better than salon colorLasts longer than salon color. The supplies are amazing. Really gentle on your hair 0 of 0 people found this review helpful. Did you?  | 
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                  Best hair color ever!I love it 0 of 0 people found this review helpful. Did you?  | 
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                  GREAT product!I LOVE this custom color. I constantly get compliments on how healthy my hair looks. They ask what I have done to my hair because they look so smooth. My hair has always been very frizzy and since I have been using this I guess it's about 2 1/2 yrs. my hair has been very shiny and healthy looking. Wish I would have found this product years ago when I was young and wanted to wear my hair real long and looked for products to get rid of the frizz without much luck. Thanks again,keep up the great work! 0 of 0 people found this review helpful. Did you?  | 
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                  YAY!!!LOVE MY HAIR!!! PERFECTION!!! 0 of 0 people found this review helpful. Did you?  | 
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                  Looks great..Easy to use, left my hair shining & silky..! Not a common thing, lovely color match, may need to leave it on for a touch longer , to really get my resistant grays, but very happy. Thanks very much for your advice. 0 of 0 people found this review helpful. Did you?  | 
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                  Best hair color everPerfect.I will buy it again. 0 of 0 people found this review helpful. Did you?  | 
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                  great colour just what i wantedgreat colour just what i wanted 0 of 0 people found this review helpful. Did you?  | 
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                  Perfect true colorGorgeous! True color salon quality-if not better! Amazing skin color flattering results. 0 of 0 people found this review helpful. Did you?  | 
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                  Hair healthI love the color--I get lots of compliments. To keep my hair healthy, I add a few ounces of bhringaraj oil to the color formula before I apply it to my hair. I has really made a difference for my dry hair! 0 of 0 people found this review helpful. Did you?  | 
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                  Fantastic staying powerColor remains true. No fading. Love it. 0 of 0 people found this review helpful. Did you?  |