We’ve won a Marie Claire UK Hair Award! Shop award-winning color. SHOP NOW

Marie Claire UK Hair Award winner! SHOP NOW

The better way to better color.

The first and only of its kind, our award-winning hair color is formulated-to-order and completely unique to you.

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What can I expect?

Your Own Personal Colorist

A color expert will review your profile and blend a formula for your hair and color goals. We’re always available to chat or answer questions, and we’ll even adjust your shade anytime.

Award-winning color.

Eight-time winner of Allure’s “Best Home Color,” our salon-grade pigment provides complete gray coverage and rich, long-lasting results. Not convinced? We have a 100% color happiness guarantee to prove it.

Convenient delivery.

Never worry about roots again. Try our Color Plan and get your color right when you need it. Get your first order for just $26, and 20% off all future orders. Stop or start shipments at any time.


Guaranteed. Really.

We’re committed to your color happiness. Reformulate or adjust your order anytime. Not 100% satisfied? It’s on us.

Start your hair color profile.

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