Take our color quiz and tell us a little bit about your hair history and color goals—that’s it.
New! Introducing ammonia free permanent hair color - made to order just for you.
This isn’t just another company claiming “custom.” We actually take an empty bottle, put your name on it, and fill it from scratch. Everything from your tone, warmth, density, and texture, to the amount of time you process before rinsing, and even the way that you apply—it’s all literally made just for you. Get your first custom color kit for only $26 (a 20% savings!), with a satisfaction guarantee or your money back.
Plus, you’ll have access to a personal colorist to help you at every step. It’s a win, win!
“The fact that I can color my hair with convenience and really look like I stepped out of a salon, and say ‘I did this,’ is just fantastic...I immediately knew I found something that works.”
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U.S. Patent Numbers 8,577,750 & 8,655,744
