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< ALL HAIR PRODUCTS

JOICO Defy Damage In A Flash 7-Second Bond Builder

$32.00

200 ml / 6.76 fl oz

Defy Damage In A Flash helps build bonds—delivering a dazzling, 7-second transformation you can see and feel. A unique liquid-to-crème formula, this quick and easy hair treatment helps build bonds, enhance strength, and prevent breakage.

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When there’s no time to spare for healthy-looking hair, Joico Defy Damage In A Flash makes a dash to the finish line in one quickie, rinse-out treatment with visible results in seconds—all you need is seven seconds for visible results. This professional-grade treatment is designed to fortify each strand to prevent future breakage and reduce the signs of hair damage. The result is silky-smooth hair with a touchably soft finish.

Cleanse hair using Defy Damage Protective Shampoo. Apply Defy Damage In A Flash directly to hair, from mid-length to ends, avoiding roots. Work into hair until liquid turns creamy. Leave in for 7 seconds. Rinse.

  • Hair is up to 20X more resistant to breakage*
  • Creates bonds and strengthens the hair structure
  • Leaves hair silky smooth without weighing down
  • Safe for color-treated hair
  • Silicone-free
  • PETA-approved, global animal test-free

*Against combing breakage on damaged hair vs. untreated
Propylene Glycol, Alcohol Denat., Myristyl Alcohol, Dicaprylyl Carbonate, Aqua (Water, Eau), Glycerin, Caprylic/capric Triglyceride, Cetrimonium Chloride, Parfum (Fragrance), Peg-7 Glyceryl Cocoate, Hydrolyzed Pearl, Hydrolyzed Keratin, Cetyl Alcohol, Citric Acid, Lauryl Alcohol, Sorbic Acid, Potassium Sorbate, Phenoxyethanol, Geraniol, Benzyl Alcohol, Linalool, Limonene, Alpha-isomethyl Ionone, Hexyl Cinnamal, Benzyl Salicylate.

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