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Allure Magazine

Allure Magazine says, "If you're an avid at-home colorist – or want to try it – makes the process easy. The e-commerce site delivers custom-mixed dye (along with a kit) to your door for $20."

InStyle Magazine

InStyle Magazine selected eSalon as “Best of the Web”

Lucky Magazine

Lucky Magazine raved about eSalon, saying: "For anyone who's ever gnashed their teeth waiting at the salon - or walked away from the drugstore haircolor aisle confused as to which color to pick - this site is a fantastic solution."

Woman's Day Magazine

Woman’s Day Magazine called eSalon one of the “easiest ever new kits” and “rich color that is a snap to use.”

Good Housekeeping Magazine

Good Housekeeping Magazine said: “eSalon is a great option if you want the customization you get from working with a hairdresser and the convenience and savings of doing it yourself at home.”

Good Housekeeping article

Entrepreneur Magazine

Entrepreneur Magazine called eSalon an affordable luxury for the selective, value-conscious consumer, and a solution that meets the “desire for high-end beauty at an affordable price.”

Entrepreneur article

The Wall Street Journal

The Wall Street Journal praised eSalon’s home hair color service, saying: “Web retailer eSalon has an online service that mimics the salon experience at drugstore price points.”

Wall Street Journal article

Short Cuts Magazine

About Short Cuts Magazine says, "I was extremely happy with the end result – the color was what I expected, my gray coverage fantastic and my mane had a nice sheen to it after it had been blown-dry."

Health Magazine

Health Magazine says, "Somewhere between the ease (and inexpensiveness) of at-home dyeing and the expertise of the salon is newly launched"

C Magazine

C Magazine says, "An online service... kicks bi-monthly salon visits by sending customized, professional-quality hair color to your door."

Women's Wear Daily Magazine

Women's Wear Daily says, "By logging on to its Web site, users are asked a multitude of questions about their hair, skin tone and coloring history. And from about 2,000 colors, one is selected just for them."

Family Magazine Magazine

Family Circle Magazine says, "If you're a DIY hair color fan, check out to order a custom blended formula.



MSN’s Glo called eSalon a very clever hair color “Kit Pick” to “color your tresses without breaking the bank.”

MSN article said eSalon’s “color is so amazing that colorists are fuming mad and have expressed […] that this could put them out of business!”

Examiner article

Canadian Beauty

Canadian Beauty said eSalon “takes the guess-work out of at-home colouring… Everything about the kit is far superior to what’s available at the drugstore.”

Canadian Beauty article

Fox Business

Fox Business recommended eSalon’s service, saying: “If you’re looking to give yourself a little makeover before attending holiday festivities, but forgot to set a little aside from your holiday gift budget for a trip to the salon, you’ll want to check out eSalon.”

Fox Business article said that eSalon “provides savvy clients a way to color their hair at home with the same service you’d expect at a salon, and for a lot less.”

FabOverFifty article

Orange County Register

The Orange County Register praised eSalon’s home hair color service, saying: “To-dye-for hair is doable at home.”

Orange County Register article

Upstart Business Journal

Upstart Business Journal says: “With eSalon, cheat on your drugstore hair color, or even your stylist.”

Upstart Business Journal article

Good Day LA

eSalon is one of Kym Douglas' Summer Beauty Must-Haves on Good Day LA.

Good Day LA article

Wall Street Journal

The Wall Street Journal says: "In the U.S., the success of eSalon—a website that custom mixes color based on a series of questions and pictures you provide—was a game changer."

Wall Street Journal article


Rachael Ray Show

“eSalon is the very first online individualized home color where you get a custom formula that is personally packaged with personalized instructions.”

Today Show

“If you don’t want to go to the drugstore and pick out your hair color or go to the salon, you can go online and have experts help you!”

Today Show video


CBS calls eSalon: “An innovative way to get your own, personal stylist online”

CBS video

Phoenix Morning Show

Fox Phoenix Morning Show calls eSalon: “Something that every woman in America that colors their hair will be interested in!”

Fox Phoenix Morning Show video

Fox Tampa Bay

Fox Tampa Bay says: “Imagine hair color in a bottle made just for you -- and the bottle even has your name on it. It's a new trend in hair color called eSalon.”

FOX video

CNN NotiMojer

CNN's NotiMojer interviews eSalon CEO Francisco Gimenez and takes a tour of the eSalon facility.

CNN Latino video


Business Rockstars

Ken Rutkowski of Business Rockstars interviews eSalon CEO, Francisco Gimenez.

Listen to the Business Rockstars interview


Total Beauty Awards

“I have been coloring my hair at home for over 10 years, and this is the first time I felt pampered at home! The whole experience was great from start to finish, and I got the exact color I wanted.”

View the 2013 Total Awards

Fitness Magazine

Fitness Magazine 2013 Beauty Awards – eSalon's Color Enhancing Treatment.

View the Fitness Magazine 2013 Beauty Awards

Press Releases

eSalon Reaches Milestone of Creating One Millionth Hair Color Application

Culver City, CA, September 3, 2014 - eSalon, the breakthrough hair color company that is revolutionizing the home beauty experience – one head at a time – reached a milestone today, when it proudly shipped its 1,000,000th hair color formulation.

Download press release (25kb .pdf)

eSalon Wins 2014 Allure Best of Beauty Award Best Home Color, Single Process

New York, NY, September 16th, 2014 - eSalon, the at-home hair color company that has revolutionized the home beauty experience, is thrilled to announce that its Made for You Custom Hair Color has been named a winner in the 2014 Allure Best of Beauty Awards.

Download press release (29kb .pdf)

Press Contact