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01
Create a profile and tell us
your hair color goals.
02
Experts blend your
custom color.
03
Made-for-you hair color.
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Everyone is different, and what comes in a premade hair color bottle just doesn’t work for everyone. So we craft each and every color—made-to-order—using a precise formula, tailored to your unique hair color goals.
Our advanced professional-grade formulas deliver superior gray coverage, along with rich, long-lasting hair color. Your custom color even has your name on the bottle, because it’s made just for you and no one else. Plus, we deliver it right to your door with everything you need to color at home with confidence.
Find out what beauty industry insiders are raving about. Get your first custom hair color for just $26 (20% off!)
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