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Step 01
Create a profile and tell us
your hair color goals.
Step 02
Experts blend your
custom color.
Step 03
Made-for-you hair color.
Delivered to your door.
Everyone is different, and what comes in a premade hair color bottle just doesn’t work for everyone. So we craft each and every color—made-to-order—using a precise formula, tailored to your unique hair color goals.
Our advanced professional-grade formulas deliver superior gray coverage, along with rich, long-lasting hair color. Your custom color even has your name on the bottle, because it’s made just for you and no one else. Plus, we deliver it right to your door with everything you need to color at home with confidence.
Find out what beauty industry insiders are raving about. Get your first custom hair color for just $26 (20% off!)
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