Yes! Retail hair color boxes are mass-made and not designed for anyone in particular. But your hair is unique, and for the best results your hair color should be customized to meet your individual needs. In order to achieve your perfect color, a colorist must tailor it to your personal traits, such as your hair type, style, length, color history, target color, among others. eSalon's colorists take all these factors into account when they blend your custom color.