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8x Allure Award Winner

Your first order is only $26!

4.2 out of 5 (95,819 Ratings | 59,438 Client Reviews)
“The finished result was so flattering and natural, it was like the shade was made for us—because it was.”
- Allure magazine
At home custom hair color and developer

Everyone is different, and what comes in a premade hair color bottle just doesn’t work for everyone. So we craft each and every color—made-to-order—using a precise formula, tailored to your unique hair color goals.

Our advanced professional-grade formulas deliver superior gray coverage, along with rich, long-lasting hair color. Your custom color even has your name on the bottle, because it’s made just for you and no one else. Plus, we deliver it right to your door with everything you need to color at home with confidence.

Find out what beauty industry insiders are raving about. Get your first custom hair color for just $26 (20% off!)

What Our Clients Are Saying