Special Offer: Try Color Now & Save 42%

The better way to better color.

The first and only of its kind, our award-winning hair color is formulated-to-order and completely unique to you.

Client sign in »

What can I expect?

Your Own Personal Colorist

A color expert will review your profile and blend a formula for your hair and color goals. We’re always available to chat or answer questions, and we’ll even adjust your shade anytime.

Award-winning color.

Eight-time winner of Allure’s “Best Home Color,” our salon-grade pigment provides complete gray coverage and rich, long-lasting results. Not convinced? We have a 100% color happiness guarantee to prove it.

Convenient delivery.

Never worry about roots again. Try our Color Plan and get your color right when you need it. Get your first order for just $15, and 20% off all future orders. Stop or start shipments at any time.

PERKS OF THE PLAN »

Guaranteed. Really.

We’re committed to your color happiness. Reformulate or adjust your order anytime. Not 100% satisfied? It’s on us.

Start your hair color profile.

Client sign in »

This website uses cookies

This website uses cookies and similar technologies to operate our site and services, optimize the website, monitor sessions, enhance your experience, and for marketing. These technologies may monitor your use of the site and share that information with third parties, including for analytics, social media, and advertising purposes. For more info, including on data retention, see the privacy notices linked below. Click “Cookie Settings” to opt-out of certain advertising cookies. By accessing or using the website, you agree to the use of cookies to collect and share your information, and to our Terms of Use (including arbitration & class waiver terms), Privacy Policy and (for California residents) the CA Privacy Notice.