How much coloring is too much?

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If you color your hair, you’re probably familiar with the unstoppable roots that push through after four to six weeks.

However, before you set out to do a brand new color application, read over the rules of recoloring. eSalon’s Color Director Estelle Baumhauer shares her salon knowledge for preventing damage and getting your best color every time.

How hair color works

“Permanent hair color opens your hair cuticle, lifts out the current color, and deposits a new one,” says Estelle. “But if you do this on the same hair too much, the hair may get porous and lose protein.” This leads to damaged hair and can affect how future color applications turn out.

The solution for preventing damage

When you notice your roots growing in, don’t jump to apply more color to your whole head. Instead, just color the root regrowth at your scalp. Frequently coloring the same part of the hair (i.e. the ends) can lead to damage.

But beware of “bands”…

“When you ‘touch up’ your roots, remember this: if you apply color to the root area and the new color overlaps onto your previous color application, the overlapping area may become darker,” warns Estelle. “We call this ‘banding’ because it creates a darker band between the previous color and the retouched one.”

“Try to wait until you have a large enough root section to color,” recommends Estelle. “It will be easier to touch up the roots, plus you’ll get a more even application. We usually suggest a minimum of four weeks between coloring, instead of touching up the minute you notice regrowth.”

Think about hair quality

“The condition of your hair should determine how often you color your hair,” says Estelle. “If your hair is damaged, thin, or chemically treated, give it a four-to six-week break in between applications.”

An alternative for frequent coloring

“If you like changing your color often, I’d suggest starting with a demi-permanent color,” says Estelle. “It fades after about 24 washes, so you can easily do a brand new color application without worrying about root regrowth or damage.”

Best home hair color solution

If you’re coloring at home, eSalon has expert colorists to help you get your most flattering hair color every time. And it’s ruffling the feathers of hairstylists across the country.

Estelle says: “Outraged colorists tell me, ‘You’re going to put us out of business!’”

They’re outraged because eSalon provides high quality home hair color at an affordable price, under the guidance of salon professionals. And it’s nothing like the one-size-fits-all boxed hair color you get at a drugstore.

Instead, they provide custom blended hair color like you’d get in a salon. They use salon-grade ingredients that leave hair soft, shiny and provide excellent gray coverage. The personalized pigment even has your name on the bottle, because it’s made for you and no one else.

For the ultimate convenience, the order is delivered to your doorstep for under $20. Compare that to the $100-plus price tag local hairdressers charge!

Right now, first time customers can get a full color kit for just $9.95 (50% savings!) by visiting Try it now!


We’re all for maintaining a beautiful head of hair from month-to-month, but we want to make sure your color doesn’t pull any funny business. Just follow these tips to keep yours perfect, all the time!

Colorfully yours,
The eSalon Team