ABOUT

INDIVIDUALIZED

Individual hair color,

crafted just for you,

with personalized instructions for
an easy at-home application.

EXPERTISE

Developed by renowned

master colorists,

built on their expertise and years of experience in top salons.

QUALITY

Advanced formula with

high-quality ingredients

for rich, long-lasting color and superior gray coverage.

Create your custom formula

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Our Colors in Action

Click photo to view Mia
Click photo to view Caroline
Click photo to view Addison
Mia went from Light Brown to Medium Brown (Red Copper)
Before
After
Mia started with Light Brown hair and ombre tones on the ends. We evened out her color with permanent Medium Brown (Red Copper) then used our Color Enhancing Treatment in Red Copper to enhance the red and copper tones. This new color enhances her porcelain skin tone and makes her eyes stand out.
Caroline went from Medium Blonde (Ash) to Medium Blonde (Natural Golden)
Before
After
Caroline’s original Medium Blonde (Ash) color had a greenish tone due to too many highlight applications. We applied Medium Blonde (Natural Golden) then used our Color Enhancing Treatment in Golden to boost the golden tones and shine. Notice how her hair has more definition and her eyes and skin look brighter with the new color.
Addison went from Light Brown (Natural Golden) to Light Brown (Pearl Copper)
Before
After
Addison started with Light Brown (Natural Golden) hair. We applied demi-permanent Light Brown (Pearl Copper) then used our Color Enhancing Treatment in Copper. Adding tone with demi-permanent color gave extra warmth and body to her hair while still looking natural.

The eSalon Difference

Color
Evaluation
Color
Review
Custom
Color
At Home Affordable On-Demand
Colorist
eSalon
$19.95
Boxed Color
$15
Hair Salon
$80+

Our World-Renowned Colorists

Estelle Baumhauer, Color Director

Originally from France and trained in Paris, Estelle has been an expert colorist at renowned salons around the world, including Dessange in Paris, New York and Washington and Warren-Tricomi in New York.

With over 20 years of experience as a colorist, Estelle has done thousands of hair color applications. She has also been selected by exclusive brands like Chloe and Marc Jacobs to be their colorist for New York fashion shows. Estelle has been profiled in several publications including the New York Times and Vogue.

AJ Lordet, East Coast Style Ambassador

Top colorist AJ Lordet made a name for herself in New York at Pierre Michel by bringing a French twist to the art of hair coloring called Balayage - a hair painting technique that originated in France.

Lordet, whose celebrity clients have ranged from blonde Christy Brinkley to brunette Project Runway's Nina Garcia, continues to push the color boundaries through her partnership with eSalon, and looks forward to reaching more people and helping them shape their sense of style.

Endless Color Possibilities

With thousands of color variations available, we have endless possibilities for your perfect match. These are some of the most popular choices, but we can always customize further to suit you specifically. We’ll match it to your skin, eyes, coloring history, and more, so you receive your own unique color blend.

In the Press

A little bit about eSalon

Create your custom formula

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eSalon was inspired by the idea that beautiful, quality hair color can be accessible without the uncertainties of retail products and the excessive expense of salons.

We take into account natural hair color, amount of gray hair, previous color applications, hair texture and condition, desired color, and other variables, so you get custom formulated hair color that you could never get off the shelf. There are literally thousands of color possibilities available, and eSalon can provide the best match with a hair color formula and Personalized Instructions customized for each individual client.

The patent-pending technology enables individual customization on a large scale. Our hair colors are not pre-stocked. Every order is custom blended, bottled and packaged, then sent to the client as soon as it's completed.